Results 211 to 220 of about 1,655,538 (250)

Consumer Perceived Value and Brand Loyalty

International Journal of Customer Relationship Marketing and Management, 2012
Consumer Perceived Value (CPV) perceived to have been derived from the consumption of product or service is the Value that a consumer believes that he receives for a certain amount of money. This study was conceptualized so as to understand the most important CPV dimensions and its role in predicting Attitudinal Brand Loyalty in pre purchase situations
Harsh V. Verma, Jyoti Kainth, Priya Gupta   +2 more
openaire   +1 more source

Consumer Loyalty

2022
José Alberto Martínez-González, Eduardo Parra López   +1 more
openaire   +1 more source

Factors That Influence Online Game Consumer Loyalty Through Consumer Satisfaction

International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM)
This research aims to analyze the influence of product quality, product features, product style and design, brand image, and brand experience on consumer loyalty in the online gaming industry in the Depok, Bogor, Jakarta, Tangerang, Bekasi (Jabodetabek) area, with consumer satisfaction as an intervention variable. The results of data analysis show that
Zendrato, Bernadus Orudu Richard, Zakiya, Hani Fildzah, Usman, Osly   +2 more
openaire   +2 more sources

Unveiling consumer loyalty dynamics: insights for golf club loyalty programs

International Journal of Sports Marketing and Sponsorship
PurposeWith the competitive nature of golf club operations, understanding the loyalty formation process is crucial for maintaining a competitive edge. This study investigated the sequential developmental stages of consumer loyalty, progressing through cognitive, affective, and conative stages.Design/methodology/approachThe study conducted a survey ...
Sangyung Lee, Young Hoon Kim
openaire   +1 more source

Consumer-Brand Relationship

2020
The importance of consumer-brand relationship is acknowledged by both researchers and practitioners alike. Consumers with a strong brand relationship are more likely to forgive negative experiences and stay loyal to the brand. Relational norm is defined as the expectations of partners pertaining to behaviours that they should at least share.
Shekhar, Vaibhav, Acharya, Anitha, Roy, Sanjit Kumar, Nguyen, Bang   +3 more
openaire   +2 more sources

Research for Consumer Loyalty

Journal of Global Economy, Business and Finance, 2022
openaire   +1 more source

METHODS OF MEASURING CONSUMER LOYALTY

The article explores the concept and essence of customer loyalty, methods for measuring customer loyalty and consider advantages and disadvantages of each method for determining customer loyalty.
openaire   +1 more source

Game on! How gamified loyalty programs boost customer engagement value

International Journal of Information Management, 2021
Linda D Hollebeek
exaly  

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty

Computers in Human Behavior, 2022
Nisreen Ameen, Sameer Hosany, J. Paul
semanticscholar   +1 more source