Results 181 to 190 of about 2,234 (207)

Consumer–Brand Relationships and Loyalty

2023
Ashita Aggarwal, Suraj Commuri
openaire   +1 more source

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Pedro S Coelho, Zelia Raposo Santos   +2 more
exaly  

The effects of corporate social responsibility on consumer loyalty through consumer perceived value

Economic Research-Ekonomska Istrazivanja, 2019
David Servera-Francés
exaly  

An analysis of consumer loyalty to municipal recreation programs

Leisure Sciences, 1988
Dennis R Howard, Ted T Cable
exaly  

Does loyalty span domains? Examining the relationship between consumer loyalty, other loyalties and happiness

Journal of Business Research, 2015
Timothy Keiningham, Bart Lariviere, Lerzan Aksoy   +2 more
exaly  

Consumer loyalty outlook

2018
openaire   +1 more source

Antecedents of consumer brand engagement and brand loyalty

Journal of Marketing Management, 2016
Munyaradzi W Nyadzayo, Civilai Leckie, Lester Johnson   +2 more
exaly  

An Investigation of Consumer Loyalty to Stores

1990
In recent years there has been growing commercial and academic interest into the question of consumer purchasing behaviour at stores, and a great deal of research has been done on this topic using aggregate consumer data. The main study objective of this investigation was to ascertain the nature of consumer store loyalty across different product fields,
openaire   +1 more source

The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands

Journal of Business Research, 2016
Minjung Park
exaly