Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023 In an era of increasingly massive disruption, beauty MSMEs need to be able to optimize the resources they have. In the beauty industry, business competition is very tight, so consumer loyalty is very important to maintain a business to survive in a ...
Efendi Efendi +4 more
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
Frontiers in Psychology, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Lin Yi +2 more
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PENGARUH SALESMANSHIP, KUALITAS HUBUNGAN dan NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MEBEL PADA PT. MUSTIKA JATI JEPARA [PDF]
, 2017 This study aimed to analyze the influence of salesmanship, relationship quality, and consumer value on consumer loyalty and also to determine which variables are the dominant influence among three variables salesmanship, relationship quality, and ...
KHOIRUDDIN, Muhammad Afif +1 more
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SHOPPING MOTIVATION IN CONSUMER LOYALTY PROCESS
Jurnal Bisnis dan Akuntansi, 2023 This study aims to examine the influence of hedonic, utilitarian, and ethical motives in process of forming consumer loyalty. The design that used in this research were descriptive research and causality research, in which variables were measure with 5-point likert scale.
Ratih Puspita Kusumaningrum +1 more
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TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET
Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, 2017 The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market.
V. Zhurylo
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Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]
, 2015 This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA ASURANSI PRUDENTIAL DI KOTA SEMARANG [PDF]
, 2011 This study aimed to (1) knowing how to value customer loyalty at Prudential insurance consumers, (2) knowing how the appeal of advertising on consumer loyalty to the insurer Prudential, and knowing how competencies influence salesperson customer ...
PRAMESWARI, Nanda Putri +1 more
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Journal of Applied Business and Technology, 2020 Maintaining consumer loyalty is the main goal of relationship marketing. This is a way to build a long-term and mutually beneficial relationship between business owners and consumers.
E. Wijaya +2 more
semanticscholar +1 more source
HUBUNGAN ANTARA PERSEPSI TENTANG HARGA DENGAN \ud LOYALITAS KONSUMEN TELKOMSEL [PDF]
, 2010 Cunsomer loyalty is one thing that is very important for a company. Rewards from a longtermloyalty and cumulative so the longer a consumer loyalty, the greater the profit to be gained by an effort from the cunsomer.
Zwita Kaswindra, Ervia
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A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
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