Results 211 to 220 of about 8,556 (257)
The Impact of AI-Recommended Content Affordances on Post-Purchase Intention in Stockout Substitution Scenarios. [PDF]
Behav Sci (Basel)Dai B, Zhu J, Zhu X.
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Cognitive dissonance and psychological contract violation in sports fan loyalty under scandal events. [PDF]
Sci RepXu W, Xu W, Zhang D.
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Consumer loyalty in the restaurant industry ‐ a preliminary exploration of the issues
International Journal of Contemporary Hospitality Management, 1998This article looks at the outcome of a questionnaire designed to explore factors relevant to engendering consumer loyalty in restaurant choice. The sampling frame comprises people with relatively homogeneous characteristics who dine out with some frequency.
Roy Wood
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Actively influencing consumer loyalty
Journal of Consumer Marketing, 2003Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study explores an alternative way of actively influencing consumer loyalty and subsequent purchase behavior.
Megan Divett, Ron Henderson
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On consumer trust and product loyalty
International Journal of Consumer Studies, 2007AbstractUsing a multidimensional conceptualization and drawing on previous theoretical frameworks, this study identifies the dynamic relationships between consumer trust and product loyalty, and explores the mechanism, by which these constructs are formed.
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Journal of Business Research, 1999
Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
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Abstract Extant literature on behavioral brand loyalty has mostly considered loyalty as a notion of consumers being exclusively loyal to a single alternative. With the unprecedented increase in the number of competing product alternatives in the present decade, there has been a clear decrease in the number of such loyal consumers who purchase an ...
Chi Kin Yim, P.K. Kannan
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LOYALTY PROGRAMS AND CONSUMER LOYALTY
sj-economics scientific journal, 2018The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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Marketing Theory, 2017
“Fanaticism” and its cognates, “fan” and “fanatic,” have been defined in inconsistent, contradictory, and often, nondiscriminant ways across disciplines. Due to these problematic conceptualizations, and particularly the mixed yet growing state of the literature in marketing, there is a need to revisit the phenomenon.
Emily Chung +3 more
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“Fanaticism” and its cognates, “fan” and “fanatic,” have been defined in inconsistent, contradictory, and often, nondiscriminant ways across disciplines. Due to these problematic conceptualizations, and particularly the mixed yet growing state of the literature in marketing, there is a need to revisit the phenomenon.
Emily Chung +3 more
openaire +1 more source
Antecedents of consumer loyalty
2017A critical issue for the continued success of a company is its capacity to build customer loyalty. The concept of customer loyalty has been researched extensively in business and service contexts and is believed to be a company’s most enduring asset (Bolton et al. 2004). Oliver (1997: p.
Ng, Christy Yen Nee +2 more
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