Modern Consumer in Cyberspace – Internet and Psychology Approach
Foundations of Management, 2017 Online reality becomes a natural environment for nowadays companies. As more and more companies have understand a necessity of their presence in the cyberspace, they still need to learn about complex nature of young people who are becoming customers. The
Jabłońska Marta R.
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Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication [PDF]
, 2016 Eva Kretikova, Veronika Faskova
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Analysis of Marketing Strategy and Consumer Psychology of Blind Box in Chinas Market [PDF]
, 2023 Dian Jin
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Service Processes as a Sequence of Events [PDF]
In this paper the service process is considered as a sequence ofevents. Using theory from economics and psychology a model isformulated that explains how the utility of each event affects theoverall evaluation of the service process.
Antonides, G. +2 more
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Hubungan Antara Kelompok Referensi dengan Perilaku Konsumtif [PDF]
, 2015 Students mostly live boarding should be able to manage finance and simple life, but now students often imitate reference group in everyday behavior with frequent trips to the mall, have the goods the same function more than one, and love goods branded of
, Dra. Zahrotul Uyun, M.Si. +1 more
core
Multimodal Deep Learning of Word-of-Mouth Text and Demographics to Predict Customer Rating: Handling Consumer Heterogeneity in Marketing [PDF]
arXivIn the marketing field, understanding consumer heterogeneity, which is the internal or psychological difference among consumers that cannot be captured by behavioral logs, has long been a critical challenge. However, a number of consumers today usually post their evaluation on the specific product on the online platform, which can be the valuable ...
arxiv
The neglected emotion of interest and its relevance to consumer psychology [PDF]
, 2016 Billy Sung
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A Personal Construct Psychology Based Investigation Into A Product Service System For Renting Pushchairs To Consumers [PDF]
, 2017 Maurizio Catulli, Nick Reed
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Factors driving online apparel shopping in South Africa [PDF]
The Retail and Marketing Review, 2016 This article seeks to examine factors that affect consumer attitudes and intentions towards online apparel shopping in South Africa. This is achieved by testing Monsuwé et al.’s (2004) expanded version of the well-known Technology Acceptance Model, which
G J Lee, T Barnes
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On the hierarchy of choice: An applied neuroscience perspective on the AIDA model
Cogent Psychology, 2017 Application and significance of neuroscience and its related techniques to comprehend and analyse consumer behaviour and psychology have recently attracted the interest of researchers and practitioners.
Saba Montazeribarforoushi +2 more
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