Results 241 to 250 of about 2,131,234 (315)

The consumer psychology of brands [PDF]

Journal of Consumer Psychology, 2011
AbstractThis article presents a consumer‐psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework.
openaire   +1 more source

Some of the next articles are maybe not open access.

Related searches:

BANOVA: Bayesian Analysis of Experiments in Consumer Psychology

Journal of Consumer Psychology, 2019
This article introduces Bayesian extension of ANOVA for the analysis of experimental data in consumer psychology. The approach, called BANOVA, addresses some common challenges that consumer psychologists encounter in their experimental work, and is ...
M. Wedel, Chen Dong
semanticscholar   +1 more source

Roles of Consumer and Psychology in Consumer Psychology

Psychological Reports, 1963
An argument is presented for incorporating formally and explicitly the study of consumer behavior in the graduate training program. Consumer psychology is defined and its relationships with other branches of psychology are indicated. Illustrative consumer research problems are proposed, including the criteria of advertising and communications ...
openaire   +2 more sources

Stigmatized‐Identity Cues: Threats as Opportunities for Consumer Psychology

Journal of Consumer Psychology, 2019
In their review of the literature on stigmatized-identity cues, Chaney, Sanchez, and Maimon (2019 — this issue) summarize evidence that stigmatized-identity threat and safety cues drive consumer behavior through their effects on consumers ’ inferences ...
David B. Wooten, Tracy Rank‐Christman
semanticscholar   +1 more source

Self‐Monitoring and Consumer Psychology [PDF]

Journal of Personality, 2006
ABSTRACT Research on the relations between self‐monitoring differences and two important areas of consumer behavior, reactions to specific advertising approaches and product evaluation strategies, is reviewed and evaluated. First, research on the responsiveness of high and low self‐monitors to image‐oriented and product‐quality‐based advertising ...
openaire   +2 more sources

Psychology and Consumer Economics

Journal of Consumer Research, 1974
Psychological analysis of consumers' spending and saving behavior in response to inflation, recession, or increased assets and inventories is shown to result in findings that differ from generalizations presented by traditional economic analysis. The paper indicates the usefulness of the methods applied in behavioral studies of economic processes.
openaire   +2 more sources

Social Psychology of Consumers

2015
Random changes in the products and services of firms, competitive strategies of firms in the marketplace, and factors driving the cultural characteristics of consumers around the world are arguably the most critical issues in determining the success of modern business.
Rajagopal, Rajagopal
openaire   +2 more sources

Cross-Cultural Consumer Psychology

Consumer Psychology Review, 2015
AbstractOver the last 25 years, cross‐cultural consumer psychology has developed into a well‐researched domain, delivering important insights into how cultural differences influence consumer phenomena. This review synthesizes critical developments in the last decade of research related to the most commonly studied cultural dimensions.
Timothy P. Johnson, Sharon Shavitt, Angela Y. Lee   +2 more
openaire   +2 more sources

Psychological Processes of Consuming

British Journal of Psychotherapy, 1993
Consumerism has defined a whole culture's relationship to itself over the last two decades (Williamson 1986, Orbach 1986). The way we enter and partake of the public sphere is not through the exercise of conventional political relationships but through the relations of consumption.
openaire   +2 more sources

Consumer Behavior and Psychological Reactance

Journal of Consumer Research, 1980
A theory about psychological freedom is reviewed in terms of its broad applicability to consumer behavior. Promotional influence, manipulative advertisements, product unavailability, and government regulations are all cast as potentially freedom-threatening events, and a theory of psychological reactance details the consumer's reply to reductions in ...
Clee, Mona A, Wicklund, Robert A
openaire   +2 more sources