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A review of touch research in consumer psychology
Journal of Consumer PsychologyThis article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch‐based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with
Aradhna Krishna +2 more
semanticscholar +1 more source
E-commerce Recommendation with Weighted Expected Utility [PDF]
, 2020 Different from shopping at retail stores, consumers on e-commerce platforms usually cannot touch or try products before purchasing, which means that they have to make decisions when they are uncertain about the outcome (e.g., satisfaction level) of purchasing a product.
arxiv +1 more source
Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty [PDF]
, 2009 This paper is a response to two recent, unrelated studies in the ongoing issue of unconsciously processed advertising messages, one on similarity of hypnotic suggestion to suggestion in advertising, the other discussing more recent, similar constructs ...
Wesson, Dave
core +1 more source
Textual Paralanguage and its Implications for Marketing Communications [PDF]
Journal of Consumer Psychology 27 (2017) 98-107, 2016 Both face-to-face communication and communication in online environments convey information beyond the actual verbal message. In a traditional face-to-face conversation, paralanguage, or the ancillary meaning- and emotion-laden aspects of speech that are not actual verbal prose, gives contextual information that allows interactors to more appropriately
arxiv +1 more source
Does it actually feel right? A replication attempt of the rounded price effect [PDF]
Royal Society Open Science, 2018 How does the roundedness of prices affect product evaluations? The ‘rounded price effect’ postulates that depending on the context, rounded or non-rounded prices increase the purchase likelihood of consumers.
Christopher Harms +3 more
doaj +1 more source
Modular Object-Oriented Games: A Task Framework for Reinforcement Learning, Psychology, and Neuroscience [PDF]
arXiv, 2021 In recent years, trends towards studying simulated games have gained momentum in the fields of artificial intelligence, cognitive science, psychology, and neuroscience. The intersections of these fields have also grown recently, as researchers increasing study such games using both artificial agents and human or animal subjects.
arxiv
The Economics of Color: A Null Result [PDF]
, 2020 Color research has a long tradition in psychology, consumer behavior, and marketing research. The literature suggests that exposure to colors influences mood and emotions of humans as well as their attitudes towards products.
Greiner, Ben, Stephanides, Marianne
core
Enhancing Psychological Counseling with Large Language Model: A Multifaceted Decision-Support System for Non-Professionals [PDF]
arXiv, 2023 In the contemporary landscape of social media, an alarming number of users express negative emotions, some of which manifest as strong suicidal intentions. This situation underscores a profound need for trained psychological counselors who can enact effective mental interventions.
arxiv
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010 The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the ...
Ilie BUDICA +2 more
doaj
Frontiers in Psychology, 2022 The life we considered normal was disrupted due to measures taken to limit the spread of the novel coronavirus. Quarantine, isolation, social distancing, and community containment have influenced consumer behavior and contributed to the rapid development
Larisa Ivascu +6 more
doaj +1 more source