Results 51 to 60 of about 535,356 (261)

What's Psychology Worth? A Field Experiment in the Consumer Credit Market [PDF]

open access: yes
Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models.
Dean Karlin   +4 more
core   +6 more sources

Effect Differences of Omega‐3 Fatty Acids From Plant Oil and Fish Oil on Human Health

open access: yesAgriFood: Journal of Agricultural Products for Food, EarlyView.
Omega‐3 fatty acids in plant oil is no less than fish oil on human health. ALA in plant oil takes directly healthy effects without conversion to DHA and EPA. Plant oil can be substitutes for fish oil to support partial ω‐3 fatty acids. For people who cannot afford fish oil, plant oil is also good for public health.
Mengxue Fang   +3 more
wiley   +1 more source

Consumer Psychology Insights and their Use for Operational Book Marketing

open access: yesExpert Journal of Business and Management, 2017
The aim of this article is to provide first insights on how Consumer Psychology could enhance operational book marketing through book design in particular. After highlighting the current German book market and its highly competitive and fast transforming
Sandra EBERT
doaj  

Improving the effectiveness of marketing activities of enterprises through the use of heuristics and irrational behaviour described in behavioural economics

open access: yesZeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, 2020
Behavioural economics is gaining importance in the theory of economics. This can be proved by the fact that the Bank of Sweden Award Alfred Nobel in economics in 2017 was awarded to Richard Thaler, who promotes a behavioural approach to economic problems.
Wojciech Świder
doaj   +1 more source

Swedish farmers' approval of nudges

open access: yesAgribusiness, EarlyView.
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen   +2 more
wiley   +1 more source

Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis

open access: yesFrontiers in Psychology
As the concepts of intellectual property and media marketing have gained popularity, media marketing has gradually become an integral part of intellectual property marketing, and its use has become more widespread.
Hang Zhang, Xiaohuan Luo
doaj   +1 more source

The accordian and the deep bowl of spaghetti: Eight researchers' experiences of using IPA as a methodology [PDF]

open access: yes, 2014
Since 1996 Interpretative Phenomenological Analysis (IPA) has grown rapidly and been applied in areas outside its initial “home” of health psychology. However, explorations of its application from a researcher's perspective are scarce.
Holland, Fiona G.   +7 more
core   +1 more source

The Effects of Psychological Factors on Online Consumer Behavior [PDF]

open access: yes
[[abstract]]The topic of online consumer behavior has been examined under various contexts over these years. Although researchers from a variety of business disciplines have made significant progress over the past few years, there are very few studies ...
Liao, Shu-Hsien
core   +1 more source

Circularity, Sustainability, and the Quality of Coffee Sold via Vending Machines: What Do Italian Consumers Prefer?

open access: yesAgribusiness, EarlyView.
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi   +2 more
wiley   +1 more source

Examining the Impact of Row Planting on Labor Use for Sustainable Food Production Among Maize Farmers in Rural Ghana

open access: yesAgribusiness, EarlyView.
ABSTRACT Smallholder farmers are reverting to traditional production methods due to the high opportunity costs and unintended consequences of new technologies. This study focuses on row planting technology, which is labor‐intensive and slow without mechanized operations.
Emmanuel Tetteh Jumpah   +4 more
wiley   +1 more source

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