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Culture, product type, and price influences on consumer purchase intention to buy personalized products online [PDF]
Journal of Business Research, 2008 With personalization, consumers can choose from various product attributes and a customized product is assembled based on their preferences. Marketers often offer personalization on websites.
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The antecedents of purchase and re-purchase intentions of online auction consumers
Computers in Human Behavior, 2016This research explores some factors affecting purchase and repurchase intentions towards online auctions. An experiment, in the context of PChome & eBay and Yahoo Auction online auctions websites, was conducted to simulate an environment manipulating branding, seller evaluation, volume of information, and price ranges to influence purchase intentions ...
Jengchung V. Chen +3 more
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Consumers' purchase intention of organic food in China
Journal of the Science of Food and Agriculture, 2010AbstractBACKGROUND: The global market for organic food has developed significantly in the past decade. The organic food industry in China is export oriented, with production growing rapidly, although the domestic market remains relatively small. This paper surveys 432 consumers from three cities in China, consequently establishing a logit model to ...
Shijiu, Yin +3 more
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Consumer behavior and purchase intention for organic food
Journal of Consumer Marketing, 2012PurposeThe main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food.Design/methodology/approachThe method used for the data collection was a face‐to‐face interview, using a structured ...
Justin Paul, Jyoti Rana
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Influence of Web Attributes on Consumer Purchase Intentions
International Journal of Sociotechnology and Knowledge Development, 2017The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a global phenomenon. The competition among e-commerce vendors is getting intensified year by year and all of them are adopting innovative and creative approaches to attract, satisfy ...
Katta Rama Mohana Rao +1 more
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Implicit Attitudes in Consumer Purchase Intent
Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 2012Consumer attitudes toward products may be consciously-accessible (explicit) and unconscious (implicit). It is challenging to evaluate the effects of product design on consumer attitudes, because design may exert unconscious influences on consumer attitudes.
Ryan W. Wohleber, Gerald Matthews
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The Effect of Influencer and Endorsement Content on Consumer Purchase Intention
Journal of Economics, Management and Trade, 2023Aims: This study aims to analyze the effect of advertising attributes from influencer’s endorsement content, such as credibility, infotainment, and irritation towards advertising value, which ultimately affect consumer purchase intentions on Instagram.
Octaviani, Rizky Amellia, Hartono, Arif
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Determinants of Consumer Online Purchasing Intention
International Journal of Cyber Research and Education, 2022The purpose of this paper is to understand consumers' online purchasing intentions. This study extends the technology acceptance model (TAM) by adding subjective norm, perceived enjoyment, perceived risk, and prior internet experience in the development of a theoretical model to study customers' intentions within the context of online purchasing.
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The Impact of Advertisement on Consumer's Purchase Intentions
SSRN Electronic Journal, 2015This paper examines the respondent's purchase intentions appropriate to the advertising variables and socioeconomic related variables. It therefore sum ups the consequences and impacts related to respondent's choice of suitable advertisement variables and socio economic variable on the purchase intentions of the consumers.
Muhammad Salman Arshada, Tanveer Aslam
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The association endorsement and consumers’ intention to purchase
Journal of Consumer Marketing, 2000Many studies have investigated the impact of celebrity endorsers on consumers’ purchase intention. None, however, has studied the effects of an association endorsement. This research examined the effect of the Professional Rodeo Cowboys Association’s (PRCA) endorsement of products on consumers’ purchase intentions. Survey data were collected from 1,456
Rennae Daneshvary, R. Keith Schwer
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