Results 271 to 280 of about 1,740,070 (291)

Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products

Technological Forecasting and Social Change, 2022
Baker Ahmad Alserhan, Jusuf Zeqiri
exaly  

Packaging and Consumer Repeat-Purchase Intention

It is commonly said that first impressions last longer; and so, it matters a lot in all exchange relationships especially where quick consumer decisions are involved. In the current highly competitive market, choices are multifaceted and swift, therefore marketers have to work hard to make their products stand out. Good product packaging is a great way
Obiesie, Michael Chuks, Igwenazor, Osita Nchekwube   +1 more
openaire   +1 more source

The mechanism of KOL on consumer purchasing behavior: the mediating role of consumer purchasing intention

Interdisciplinary Humanities and Communication Studies
This article explores in depth the dissemination effects of KOLs (Key Opinion Leaders) on different social media platforms, particularly their mechanisms in influencing consumer purchasing behavior. With the deepening of globalization and the rapid development of Internet technology, KOL marketing has become one of the important strategies for brand ...
openaire   +1 more source

Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity

Sustainability, 2021
Ausra Rutelione, Krzysztof Krukowski, Beata Šeinauskienė   +2 more
exaly  

The Effect of Consumer Motivations on Purchase Intention of Online Fashion - Sharing Platform

Journal of Asian Finance, Economics and Business (discontinued), 2020
Bo-Young Kim
exaly  

THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS

2018
Corporate reputation is defined as stakeholder's overall assessment of a company's performance over time. It reflects multiple stakeholders' perceptions about organization's effectiveness. Companies with high reputation create competitive advantage and are more likely to influence customers' behaviors and attitudes.
Kırcova, İbrahim, Esen, Emel
openaire   +2 more sources

Social media advertisements and their influence on consumer purchase intention

Cogent Business and Management, 2021
Giridhar Kamath, Sriram K.V
exaly  

The role of consumer-cause identification and attitude in the intention to purchase cause-related products

International Marketing Review, 2020
Susana C. Silva
exaly  

The impact of food traceability system on consumer perceived value and purchase intention in China

Industrial Management and Data Systems, 2020
Chunlin Yuan, Shuman Wang
exaly  

Labelling effects on consumer intention to purchase for soybean oil

Food Quality and Preference, 2005
Rosires Deliza, Valeria P R Minim
exaly