Results 201 to 210 of about 288,587 (262)
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Hermeneutics and Consumer Research
Journal of Consumer Research, 1994This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed.
Arnold, Stephen J, Fischer, Eileen
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Journal of Consumer Research, 1987
R esearchers frequently have explicitly or implicitly posed the question: What is consumer research? (Belk 1986; Jacoby 1975; Holbrook 1987). While a formal definition of consumer research may be of little value, since consumer research will ultimately be defined by what researchers achieve, there is a need for direction. We begin with the premise that
Calder, Bobby J, Tybout, Alice M
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R esearchers frequently have explicitly or implicitly posed the question: What is consumer research? (Belk 1986; Jacoby 1975; Holbrook 1987). While a formal definition of consumer research may be of little value, since consumer research will ultimately be defined by what researchers achieve, there is a need for direction. We begin with the premise that
Calder, Bobby J, Tybout, Alice M
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Consumer Research for Consumers
Journal of Consumer Research, 2001This article outlines a consumer‐focused approach for the study of consumer behavior. I argue that much of the existing literature, by developing knowledge that focuses on the determinants of consumer purchasing, is implicitly biased toward a marketing perspective of consumer behavior.
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Journal of Consumer Research, 1987
T he field of consumer research in general and the Journal of Consumer Research in particular currently find themselves in a crisis of identity. Whatever the historical basis for its editorial policy, JCR has lately come to embrace a variety of topics once thought too arcane or abstruse for a scholarly publication devoted to the study of consumer ...
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T he field of consumer research in general and the Journal of Consumer Research in particular currently find themselves in a crisis of identity. Whatever the historical basis for its editorial policy, JCR has lately come to embrace a variety of topics once thought too arcane or abstruse for a scholarly publication devoted to the study of consumer ...
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Journal of Consumer Research, 2001
How will the widespread diffusion of information technology change consumer research? I argue that information technology will profoundly change the way knowledge is generated and disseminated. In generating knowledge, consumer researchers will see the diminishing use of student subjects, an increase in the use of global samples, panels, secondary data,
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How will the widespread diffusion of information technology change consumer research? I argue that information technology will profoundly change the way knowledge is generated and disseminated. In generating knowledge, consumer researchers will see the diminishing use of student subjects, an increase in the use of global samples, panels, secondary data,
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2005
Eric J. Arnould, University of South Florida, USA, Russell W. Belk, University of Utah, USA, Stephen Brown, University of Ulster, Richard Elliott, St. Anne's College, Oxford, Basil Englis, Berry College, Mt. Berry, USA, A. Fuat Firat, Arizona State University, USA, Gordon R.
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Eric J. Arnould, University of South Florida, USA, Russell W. Belk, University of Utah, USA, Stephen Brown, University of Ulster, Richard Elliott, St. Anne's College, Oxford, Basil Englis, Berry College, Mt. Berry, USA, A. Fuat Firat, Arizona State University, USA, Gordon R.
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A Role for Poetry in Consumer Research
Journal of Consumer Research, 2002Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise.
Sherry Jr., John F., Schouten, John
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Consumer Research: In Search of Identity
Annual Review of Psychology, 2001▪ Abstract Although the consumer research field has made great progress over the past 30 years with respect to the scope, quality, and quantity of research, there are still significant disagreements about what consumer research is, what its objectives are, and how it should differ from related disciplines.
I, Simonson +4 more
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