Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
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The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction [PDF]
HeliyonThe importance of CSR in today's business environment cannot be ignored, especially more and more enterprises realize that when consumers perceive CSR, it will affect consumer behavior and then affect corporate efficiency and reputation.
Xiangzhou Hua +3 more
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PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS KONSUMEN [PDF]
E-Jurnal Manajemen, 2017 The purpose of this study was to determine the influence of experiential marketing on consumer loyalty mediated by customer satisfaction. This research was conducted at Nirvana Beach Corner Dive & Watersport Tanjung Benoa Bali.
Astya Dewanthi, Ni Made Wulandari K.
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The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business? [PDF]
Innovative Marketing, 2023 The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce.
Hadi Kurniadi, Junaid Ali Saeed Rana
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THE EFFECT OF POSITIVE EMOTIONAL EXPERIENCE OF E-WOM ON CUSTOMER SATISFACTION, BRAND REPUTATION AND CUSTOMER LOYALTY OF KOPI JANJI JIWA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 This research aimed to examine the influence of positive emotional experiences in electronic word of mouth on consumer satisfaction, brand reputation and consumer loyalty of Kopi Janji Jiwa. The object of this research is Kopi Janji Jiwa consumer loyalty.
Ambalika N.K.A.D., Junaedi S.
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The Influence of Service Quality and Social Media on Consumer Satisfaction
Almana: Jurnal Manajemen dan Bisnis, 2021 Consumer Satisfaction is part of the elements inherent in consumers. Currently, there are several alternatives to ensure customer satisfaction, including Service Quality and Social Media.
Sofian Nurhasan, Dudi Hendaryan
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CONSUMER LOYALTY KARUNIA BARU SHIPPING COMPANY: SERVICE QUALITY, PRICE, AND CONSUMER SATISFACTION
Jurnal Performa, 2022 : This study aims to determine the effect of service quality, and perceived price fairness through consumer satisfaction on consumer loyalty at Karunia Baru Shipping Company.
Gilbert Anthoni Axel
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Impact of Service Quality and Complaint Management on Customer Satisfaction Case Study from E-Commerce Marketing Client Lazada [PDF]
SHS Web of Conferences, 2022 The purpose of this study was to clarify (1) the impact of service quality on Lazada user satisfaction, (2) the impact of complaints handling on Lazada user satisfaction, and (3) the impact of satisfaction of users on the loyalty of Lazada users.
Rohmayati Nita Selvia, Hidayat Rachmad
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Asian Management and Business Review, 2021 The purpose of this research is to know and explain the effect of brand Strength on word of mouth, the effect of brand strength on customer satisfaction, the influence of brand strength on consumer loyalty, the effect of consumer satisfaction on word of ...
Dean Pratiwi Iriawan, Sumadi Sumadi
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Erigo Customer Loyalty at Shopee E-Commerce
Indonesian Journal of Business and Entrepreneurship, 2023 Digital marketing is using digital technology to develop channels to reach consumers more effectively. The millennial era is concerned with the consumer experience when buying, but the problems and opportunities they face are building a good consumer ...
Prido Risnaldi, Hartoyo, Prita Prasetya
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