Results 11 to 20 of about 1,841,519 (292)
The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
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Cultural effect on electronic consumer behaviour: the effect of uncertainty avoidance on online trust for the Egyptian Internet users [PDF]
, 2006 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The ubiquitous nature of e-commerce demands an innovative conceptualization of consumer behaviour that responds to various cultural preferences.
El Said, Ghada Refaat
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, 2015 © 2015 SAGE Publications, Inc. All Rights Reserved. Archived with permission of the publisher. SAGE material is not to be used for commercial MOOCs or any other commercial purposes without permission. ; In the past two decades, food industries in developed countries have experienced increasing numbers of food scares that have resulted in increased ...
Coveney, John David +6 more
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Journal of Electronic Commerce in Organizations, 2004 Consumer trust is widely heralded as an essential element for the success of electronic commerce, yet the concept itself is still clouded in confusion by the numerous definitions and points of view held across multiple disciplines. It is the aim of this paper to synthesise the viewpoints from across the disciplines and bring them together in a multi ...
Tan, F. B., Sutherland, P.
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To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism
Business and Professional Communication Quarterly, 2023 When companies take a stance on sociopolitical issues, it is considered corporate social advocacy (CSA). This article examines to what extent perceived corporate motives of engaging in CSA affect consumer skepticism and brand equity. It is one of the few published studies of consumer attitudes toward companies’ CSA involvement.
Yijing Wang, Linnea Bouroncle
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Consumer trust and confidence: Some recent ideas in the literature [PDF]
, 2008 This is a post-print version of the article. The official published version can be accessed from the link below - © IWA Publishing 2008This paper reflects on two recent debates in the consumer literature on trust that have implications for consumer ...
Fife-Schaw, C. +16 more
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The Role of Branding Strategies in Shaping Consumer Trust, Perception, and Behaviour: Insights for Sustainable Entrepreneurial Ventures [PDF]
المجلة العلمية للدراسات والبحوث المالية والإداريةThe purpose of this research is to evaluate the impact of branding initiatives on consumer behavior, perceived value, and trust within the context of sustainability.
Noha Mohamed, Rania ElGarem
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The Influence of Brand Trust on Consumer Loyalty
EUROPEAN RESEARCH STUDIES JOURNAL, 2021 Purpose: This study aimed to determine the influence of brand trust and its dimensions on consumer loyalty. Design/Methodology/Approach: The study was conducted on a sample of 428 Polish consumers of sports apparel brands who completed an online survey.
Rudzewicz, Adam +1 more
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Almana: Jurnal Manajemen dan Bisnis, 2022 The research entitled the influence of consumer trust and advertising on consumer Decision to make purchases at Lazada marketplace is a study of how the magnitude of the influence of trust and the role of advertising on these decisions.
R. Ela Sulastri
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THE ROLE OF PRODUCT COMMUNICATION IN CONSUMER TRUST
Intermedia International e-journal, 2020 Ürün iletişimi, markaların tüketiciyle etkili diyalog geliştirebilecekleri güçlü bir pazarlama iletişimi uygulamasıdır. Ürüne ait somut ve soyut faydalardan yola çıkılarak ürünün kendisini konuşturmak ve bir mecraya dönüştürmek, tüketicide ürüne ve markaya yönelik güven duygusu oluşturmada değeri artan bir stratejidir.
AYDIN, Duygu, DURHAN, Buket
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