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Emotional Responses to AI-Powered Personalised Advertising: The Role of Perceived Empathy and Social Cognition in Consumer Decision-Making. [PDF]
Tatu CI +4 more
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From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior-A 4Es Perspective. [PDF]
Jangjarat K, Limna P, Shaengchart Y.
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Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength. [PDF]
Zhu T, Wang Y.
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Consumer Perspectives on Trust in and Benefits of Artificial Intelligence in Health Care.
Duong T +8 more
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The dual concept of consumer value in social media brand community: A trust transfer perspective
International Journal of Information Management, 2021Xiaolin Lin, Xuequn Wang, Yichuan Wang
exaly

