Results 41 to 50 of about 6,154,557 (379)

Disentangling factorial structure of Social Media Content Marketing (SMCM) quality construct in the context of Muslimah fashion [PDF]

Revista Română de Informatică și Automatică, 2021
Social media has proliferated and, for a business, is no longer optional but essential. Many marketers "jump the wagon" employed social media platforms to boost their content marketing to reach targeted customers and grow their brand.
Nur Syakirah AHMAD, Rosidah MUSA, Siti Haslini ZAKARIA   +2 more
doaj   +1 more source

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

International Journal of Data and Network Science, 2022
Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image.
A. Asnawati, Maryam Nadir, Wirasmi Wardhani, M. Setini   +3 more
semanticscholar   +1 more source

Don't forget about customer magazines: the effects of reading experiences on customer magazine effectiveness

Frontiers in Communication, 2023
IntroductionContent marketing continues to gain importance in organizations' marketing mix. However, its effectiveness has received little academic attention. This is particularly true of customer magazines, which, despite increasing digitization, remain
Clemens Koob
doaj   +1 more source

PENGARUH CONTENT MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA APLIKASI TIK-TOK DI WILAYAH DKI JAKARTA

IKRAITH-EKONOMIKA, 2022
Penelitian ini bertujuan untuk mengetahui apakah content marketing dan influencermarketing terhadap keputusan pengguna aplikasi TikTok di wilayah DKI Jakarta.
Swesti Mahardini, Virginio Gryffin Singal, Malikul Hidayat   +2 more
semanticscholar   +1 more source

Content marketing model for leading web content management [PDF]

, 2019
This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym, Britchenko, Igor, Diachuk, Iryna   +2 more
core   +1 more source

The Comparative Survey of Process and Procedures for Content Marketing Models [PDF]

تحقیقات کتابداری و اطلاع‌رسانی دانشگاهی, 2018
Purpose: Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains ...
Zahra Naseri, Alireza Noruzi, Fatima Fahimnia   +2 more
doaj   +1 more source

Tourism policy and destination marketing in developing countries: the chain of influence [PDF]

, 2011
Tourism marketers including destination marketing organisations (DMOs) and international tour operators play a pivotal role in destination marketing, especially in creating destination images.
Anderdeck K. L., Bryce D., Cohen E., Cohen E., Cooper C., Crompton J., Dann G., Dieke P., Dieke P., Dynes M., Frost F., Gartner W. C., Goeldner C. R., Gunn C., Handszuh H. F., Henderson J., Ioannides D., Lamprecht L.-B., Opperman M., Presenza A., Reinfeld M. A., Scheyvens R., Selwyn T., Sharpley R., Stepchenkova S., Terreblanche S., Wall G., Ward T., Wilson D., Wines M., Witz L., WTO   +31 more
core   +1 more source

Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions

Organizacijų Vadyba: Sisteminiai Tyrimai, 2022
Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions.
ISRAFILZADE Khalil, BAGHIROVA Sakina
doaj   +1 more source

Harnessing marketing automation for B2B content marketing [PDF]

Industrial Marketing Management, 2016
Abstract The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as ‘content marketing.’ This study investigates the organizational processes for developing valuable ...
Joel Järvinen, Heini Taiminen
openaire   +3 more sources

Application of Decision Tree-Based Classification Algorithm on Content Marketing

Journal of mathematics, 2022
Traditional content marketing methods resort grossly to market requirements but barely obtain relatively accurate marketing prediction under loads of requirements.
Yi Liu, Shuo Yang
semanticscholar   +1 more source