Results 21 to 30 of about 90,154 (252)
South African Journal of Information Management, 2021 Background: Organisations widely adopt social media to communicate with stakeholders, yet research into content marketing in the South African non-profit sector is sparse.
Christelle Swart +2 more
doaj +1 more source
The Comparative Survey of Process and Procedures for Content Marketing Models [PDF]
تحقیقات کتابداری و اطلاعرسانی دانشگاهی, 2018 Purpose: Attractive content is one of the three reasons that people follow brands on social media. Such content due to train users to purchase and convince them has great importance and marketing requires a framework and a specific model which explains ...
Zahra Naseri +2 more
doaj +1 more source
Frontiers in Communication, 2023 IntroductionContent marketing continues to gain importance in organizations' marketing mix. However, its effectiveness has received little academic attention. This is particularly true of customer magazines, which, despite increasing digitization, remain
Clemens Koob
doaj +1 more source
Peculiarities of marketing activities in the creative economy [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університетThe article examines the problems of creativity of economic activity in the context of its marketing component and proposes measures for the formation and development of creative marketing of organizations. These requirements are important in view of the
Vitalii Blahoi, Alevtina Pakulina
doaj +1 more source
Application of Blockchain Technology to Podcast-Based Enterprise Content Marketing
IEEE Access, 2022 This article explores the potential of blockchain technology to enhance podcast content marketing. In the post-pandemic era, more and more enterprises are using podcasts for content marketing.
Shuchih Ernest Chang, Ting-Yu Chen
doaj +1 more source
Suma de Negocios, 2022 Introducción/objetivo: con la proliferación de las tecnologías como factor determinante dentro de las actividades de la sociedad y con el surgimiento de las redes sociales emerge fuertemente la gestión del contenido como medio estratégico para aumentar ...
Elsy Lissbeth Barrera Noboa +3 more
doaj +1 more source
CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES [PDF]
Scientific Journal of Silesian University of Technology. Series Transport, 2015 In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C
Katarzyna TUROŃ, Michał JUZEK
doaj
Beyond Advertising Narratives: “Josefinas” and their storytelling products
Anàlisi: Quaderns de Comunicació i Cultura, 2018 In the last few years, advertising narratives have become increasingly important. Facing an environment of fierce competition and communication overload, brands needed to reinvent their communication strategies, and stories became protagonists ...
Liliana Dias, Patrícia Dias
doaj +1 more source
Presenting Content Marketing Model Based on Genetic Algorithm in Fars Province Tourism Industry [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2020 Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers.
Mahmood Maarefi +2 more
doaj +1 more source
Supporting Survivor‐Centered Care Through Digital Health Integration
Pediatric Blood &Cancer, EarlyView.ABSTRACT Survivors of childhood cancer face barriers to receiving guideline‐based, long‐term follow‐up care. Two digital tools, Passport for Care (PFC) and Cancer SurvivorLink (SurvivorLink), address complementary gaps by enabling tailored survivorship care plan (SCP) generation, updating, storage, and sharing.
Jordan G. Marchak +15 more
wiley +1 more source