Social Media Content Headlines and Their Impact on Attracting Attention
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2020 Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message.
Kishokanth Jeganathan +1 more
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The Impact of Artificial Intelligence on Marketing Services [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2023 The article approaches the analysis of the impact of information technology on marketing services. There are identified the main growth trends and developmental drawbacks.
Alina-Florentina SARACU +1 more
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Identifying the Components of Gamification in Content Marketing [PDF]
نشریه مطالعات دانشپژوهی, 2023 Purpose: The purpose of this research was to identify the components of gamification in content marketing based on the perspectives of managers and librarians at Malek National Library and Museum.Methodology: This study employed an applied research ...
Negar Zargar ballaygam +2 more
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Content-boosted Matrix Factorization Techniques for Recommender Systems [PDF]
, 2013 Many businesses are using recommender systems for marketing outreach. Recommendation algorithms can be either based on content or driven by collaborative filtering.
Nguyen, Jennifer, Zhu, Mu
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Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania
Organizacijų Vadyba: Sisteminiai Tyrimai, 2021 As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge ...
Stumbras Erikas, Kisieliauskas Justinas
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The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]
, 2020 Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
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Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
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The role of content marketing in social media content communities
South African Journal of Information Management, 2017 Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily ...
Charmaine du Plessis
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Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges
Вестник Российского экономического университета имени Г. В. Плеханова, 2022 Effective brand-communication shaping is connected with continuous search for rational solutions in the chain of ‘brand-customer’ interaction in direct promotion of goods and services of the company as a whole. Insufficiency of resources, unstable market
A. S. Melekhova
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CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES [PDF]
Scientific Journal of Silesian University of Technology. Series Transport, 2015 In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C
Katarzyna TUROŃ, Michał JUZEK
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