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Designing a Content Marketing Model in Retail Marketing [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2021 Objective: The present study was conducted to design a content marketing model and seeks to obtain information that can be used to identify the effective factors in content marketing and to design a comprehensive model thereof.
Ali Dadvand +3 more
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o-bib. Das offene Bibliotheksjournal, 2021 Die ETH-Bibliothek und die Sammlungen und Archive der ETH Zürich nahmen 2019 zwei Veranstaltungen – die Zürcher Wissenschaftstage (Scientifica) und die Europäischen Tage des Denkmals – zum Anlass, Erfahrungen mit Augmented Reality (AR) und Virtual ...
Simone Leitner +2 more
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More readers in more places: the benefits of open access for scholarly books
Insights: The UKSG Journal, 2021 Open access to scholarly contents has grown substantially in recent years. This includes the number of books published open access online. However, there is limited study on how usage patterns (via downloads, citations and web visibility) of these books ...
Cameron Neylon +6 more
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The Impact of Artificial Intelligence on Marketing Services [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2023 The article approaches the analysis of the impact of information technology on marketing services. There are identified the main growth trends and developmental drawbacks.
Alina-Florentina SARACU +1 more
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Identifying the Components of Gamification in Content Marketing [PDF]
نشریه مطالعات دانشپژوهی, 2023 Purpose: The purpose of this research was to identify the components of gamification in content marketing based on the perspectives of managers and librarians at Malek National Library and Museum.Methodology: This study employed an applied research ...
Negar Zargar ballaygam +2 more
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Recognition of Digital Content Needs for Inbound Marketing Solutions
Social Sciences, 2022 The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of
Sigitas Davidavičius, Tadas Limba
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Digital Health, 2021 Introduction Mayo Clinic Connect is an online community of over 100,000 members who support each other through sharing lived experience when facing and managing new diagnoses. The community is moderated by Mayo Clinic staff and volunteer patient mentors.
David M Harmon +4 more
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kommunikation@gesellschaft, 2020 Dieser Artikel befasst sich mit einer bislang unerforschten Sparte innerhalb des Podcast-Mediums, genauer: den Ratgeber-Podcasts. Dafür nähert sich der Text zunächst dem Begriff „Ratgeber“ beziehungsweise „Beratung“ an, indem er auf Erkenntnisse aus der
Susanne Brand
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Factors stimulating content marketing [PDF]
Management Science Letters, 2016 This paper presents an empirical investigation to determine factors influencing on content marketing in banking industry. The study designs a questionnaire consists of 40 questions in Likert scale and distributes it among 550 randomly selected regular ...
Naser Azad +2 more
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Creating and measuring the impact of a content strategy [PDF]
CES Working Papers, 2021 A company’s online presence is more than random advertising materials that promote its products or services. Instead, every piece of content that gets published on the internet needs to align to a clearly laid out strategy which should enable the ...
Mircea-Alexandru ROȘU
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