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The effect of company level strategy and marketing strategy with the content strategy on the performance of banks [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: In the present situation, private banks are facing dynamics and challenges such as: insecurity, poor financial instruments, technological and digital problems and so on.
Mohammad Reza Hamidizadeh +1 more
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Expert Component as Element of Content Strategy of Industrial Enterprise
Наука и техника, 2022 Internet marketing in the industrial market has a number of features and differs from that in the consumer market. The first is characterized by specialized and personalized approaches, as well as it must take into account the long cycle of the ...
V. A. Malaichuk
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Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
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Genre-format features of modern entertainment television
RUDN Journal of Studies in Literature and Journalism, 2022 The highly competitive digital environment makes it necessary to study the content strategies of TV channels that continue to attract a mass audience to the screens. In the example of the program grid of the STS, TNT, and Pyatnitsa TV channels, the genre
Yulia I. Dolgova +2 more
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Research on Content Priority-Based Caching Strategy in NDMANET [PDF]
Jisuanji gongcheng, 2021 Most of NDMANET caching strategies do not consider the priority of content,which reduces the usability of important content in mobile environment.To address the problem,this paper proposes a cache replacement strategy PFC based on content priority.The ...
GAO Zixuan, ZHENG Quan
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More readers in more places: the benefits of open access for scholarly books
Insights: The UKSG Journal, 2021 Open access to scholarly contents has grown substantially in recent years. This includes the number of books published open access online. However, there is limited study on how usage patterns (via downloads, citations and web visibility) of these books ...
Cameron Neylon +6 more
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Where are we now? Delivering content in academic libraries
Insights: The UKSG Journal, 2016 Changes in scholarly communications and new business models are presenting academic libraries with challenges and opportunities which impact the way they approach the delivery of content.
Joanna Ball
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Designing marketing and sales strategies model in the chain stores industry [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: The evolution of the international retail industry is to move from individual stand-alone stores that sell limited products to chain stores that offer more diverse product categories on a more economical scale.
Ali Mansouri kermanshahi +3 more
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Insights: The UKSG Journal, 2017 Recognizing that academic libraries should develop and nurture strong, mutually beneficial relationships with researchers in digital humanities, the authors believe it is strategically important to invest time and resources exploring ideas and partnering
Jane Harvell, Joanna Ball
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How fashion bloggers can influence Generation Y’s online behaviour [PDF]
The Retail and Marketing Review, 2020 The purpose of this study is to examine how fashion bloggers can influence Generation Y’s online behaviour. Fashion blogs give the fashion industry a unique opportunity to reach out to a target audience in a new, easy, and inexpensive way, however ...
M Malek, Dr N Ligaraba
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