Creating and measuring the impact of a content strategy [PDF]
A company’s online presence is more than random advertising materials that promote its products or services. Instead, every piece of content that gets published on the internet needs to align to a clearly laid out strategy which should enable the ...
Mircea-Alexandru ROȘU
doaj
MSMEs’ Strategy for Delivering Messages through TikTok Content
Competition between large companies and small businesses such as Micro, Small, and Medium Enterprises (MSMEs) is unavoidable. Quoting from previous research, MSME actors lack knowledge, funding, and time which may hamper their marketing communications ...
M. Rifqi Fauzan Adyatma
doaj +1 more source
Olympic Channel: Digital strategy and content [PDF]
This work deals with the Olympic Channel's digital strategy in the context of the historical relationship between the media and the Olympic Games. Olympic Channel is a channel with a holistic vision, from the point of view of its integral modalities of diffusion and dissemination and from the perspective of alliances for its launch at the global and ...
Fernández Peña, Emilio +1 more
openaire +3 more sources
L’ÉVALUATION DES COMPÉTENCES AU SEIN DU DÉPARTEMENT DE FRANÇAIS DE L’UNIVERSITÉ D’EL-OUED : ENTRE LES ATOUTS ET LES LIMITES DU DISPOSITIF / COMPETENCY ASSESSMENT IN THE DEPARTMENT OF FRENCH AT EL-OUED UNIVERSITY : BETWEEN THE STRENGTHS AND LIMITATIONS OF THE SYSTEM [PDF]
In this collaboration, the focus is on évaluation practices within the French Language Department of the University of Eloued. Faced with the objective of knowing wether the teacher evaluates the skills given during the course releases, a questionnaire ...
Mounir MILOUDI , Abdelmalek DJEDIAI
doaj
Argumentation in the Preface of Arabic Rhetoric Books
This study will seek to show the argumentation methods in the preface sections of Arabic rhetoric books: that Abdul-Qahir Al-Jarjani used while consolidating the preface of his book ‘Dlaa'l Alaa'jaz’, and defending the adopted theses, and contradicting ...
Abdulla Abdorahman Banqeeb
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“Finally, Me Time!”: Korean Middle-Aged Women’s Platform Practices
This work builds on the legacy of feminist reception studies by expanding the research focus from mass media to digital platforms, particularly YouTube, and from media use to the practices of consuming and engaging with media in the context of Korean ...
Eujong Kim, Yeran Kim
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Content Centric Network Congestion Control Strategy for Multi-service [PDF]
It is difficult for the existing congestion control strategies in Content Centric Network(CCN) to obtain the feedback of the network congestion status directly.Besides,it can not guarantee the Quality of Services(QoS) for multi-service of each business ...
ZHANG Chengchen,WANG Lei, Lü Wei,XIA Lei
doaj +1 more source
The transmission of a large amount of video and picture content brings more challenges to wireless communication networks. Unmanned aerial vehicle (UAV)-aided small cells with active content caching deployed on cellular networks are recognized as a ...
Yanzan Sun +5 more
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Influence Decoded: Challenges and Opportunities Shaping the Future of Influencer Marketing Research
Purpose: This paper presents a comprehensive exploration of the theoretical underpinnings of influencer marketing, with a particular emphasis on identifying and elaborating on key research opportunities in the field.
Sven Harambašić, Vatroslav Škare
doaj +1 more source
INFLUENCER MARKETING GUIDE: PLATFORMS, BEST CONTENT STRATEGIES, AND TARGET MARKETS
Influencer marketing has emerged as a central strategy in digital advertising, enabling brands to leverage social media influencers to enhance audience engagement and brand awareness.
Hafize Nurgül DURMUŞ ŞENYAPAR
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