Results 11 to 20 of about 90,154 (252)
Creating content marketing for libraries. [PDF]
J Med Libr Assoc, 2016 None
Halevi G, O'Hanlon R.
europepmc +5 more sources
The Business & Management CollectionContent marketing, an essential aspect of digital marketing, revolves around creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. This approach is strategic, aiming to align with business objectives and audience needs across various channels like websites, social media, and email ...
Angie Hendershot +4 more
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Content-Strategy as Effective Tool of Brand-Communication in Conditions of Economic Challenges
Вестник Российского экономического университета имени Г. В. Плеханова, 2022 Effective brand-communication shaping is connected with continuous search for rational solutions in the chain of ‘brand-customer’ interaction in direct promotion of goods and services of the company as a whole. Insufficiency of resources, unstable market
A. S. Melekhova
doaj +1 more source
Jurnal Manajemen Indonesia, 2021 Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind.
Sunu Puguh Hayu Triono +2 more
doaj +1 more source
The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic [PDF]
SHS Web of Conferences, 2021 The rise of new technologies has created opportunities for the emergence of many trends today. This fact is a chance for the visibility of companies and in recent years internet marketing has become an integral part of marketing strategies of companies ...
Gajanova Lubica
doaj +1 more source
Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing [PDF]
مدیریت بازرگانی, 2022 ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content.
Hosein Zamani +2 more
doaj +1 more source
العلاقة بين ظاهرة التليفزيون الاجتماعي واستراتيجيات تسويق المحتوى الترفيهى عبر المنصات الرقمية :دراسة کيفية استطلاعية على عينة من مسوقي المحتوى [PDF]
المجلة العربية لبحوث الإعلام والإتصال, 2022 تسعى الدراسة لفهم دور التليفزيون الاجتماعى فى تسويق المحتوى الترفيهي من خلال بحث العلاقة بين زيادة استخدام التليفزيون الاجتماعى وأثاره الايجابية والسلبية على التسويق للمحتوى فى رأى خبراء التسويق، حيث أن هناک ندرة فى الدراسات التى توضح العلاقة بين ...
صفا محمد إبراهيم
doaj +1 more source
DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT
Jurnal Manajemen dan Wirausaha, 2021 The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number ...
Zakiya Umami, Gede Sri Darma
doaj +1 more source
International Journal of Advanced Research in Science, Communication and Technology, 2021 The size of the Internet interaction allowed the customer to be part of the marketing of any product, product, services, or other organization. To this end, digital internal marketing promotes a customer-cantered perspective where organizations should focus on customer support and engage them in the value proposition process.
Priti P. Bokariya +2 more
openaire +1 more source
Organizacijų Vadyba: Sisteminiai Tyrimai, 2022 Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions.
ISRAFILZADE Khalil, BAGHIROVA Sakina
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