Results 11 to 20 of about 1,266,618 (294)
Jurnal Performa, 2023 This research is done to analyze and to find out the influence of E-WOM, Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia.
Helena Keshya Riconga Pujinata +1 more
doaj +1 more source
The role of content marketing in enhancing customer loyalty: an empirical study on private hospitals in Saudi Arabia [PDF]
Innovative Marketing, 2019 Due to increasing competition in the private hospital sector in Saudi Arabia, the organizations need to adopt the new ways to foster the brand loyalty and repeated visits.
Ahmed Suhail Ajina
doaj +1 more source
Tourism policy and destination marketing in developing countries: the chain of influence [PDF]
, 2011 Tourism marketers including destination marketing organisations (DMOs) and international tour operators play a pivotal role in destination marketing, especially in creating destination images.
Anderdeck K. L. +31 more
core +1 more source
Content marketing model for leading web content management [PDF]
, 2019 This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets.
Bezpartochnyi, Maksym +2 more
core +1 more source
ON-LINE ADVERTISING TOOLS FOR SMALL AND MEDIUM ENTERPRISES [PDF]
Annals of the University of Petrosani: Economics, 2022 This paper explores online advertising tools and their impact on SME growth and competitiveness. Digital marketing is presented as a cost-effective alternative to traditional methods, offering increased efficiency, interactivity, global accessibility and
CODRUŢA DURA, IMOLA DRIGĂ
doaj
International Journal of Advanced Research in Science, Communication and Technology, 2021 The size of the Internet interaction allowed the customer to be part of the marketing of any product, product, services, or other organization. To this end, digital internal marketing promotes a customer-cantered perspective where organizations should focus on customer support and engage them in the value proposition process.
Priti P. Bokariya +2 more
openaire +1 more source
Do you love me? The relationship between sport-related branded entertainment and brand love
Cogent Business & Management, 2022 Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a ...
Hildegard Liebl +3 more
doaj +1 more source
Communicating the Value of Waste Management to Customers: Focus on Website Content
Organizations and Markets in Emerging Economies, 2023 Understanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating the benefits of waste management and responding to the ...
Rūta Repovienė, Aušra Pažėraitė
doaj +1 more source
Content marketing, an essential aspect of digital marketing, revolves around creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. This approach is strategic, aiming to align with business objectives and audience needs across various channels like websites, social media, and email ...
Angie Hendershot +4 more
+8 more sources
Use of Content Marketing Strategy Tools in the Polish Research Institutes
Marketing of Scientific and Research Organizations, 2016 In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions ...
Świeczak Witold
doaj +1 more source