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Content Provision Strategies in the Presence of Content Piracy

Information Systems Research, 2012
We consider a publisher that earns advertising revenue while providing content to serve a heterogeneous population of consumers. The consumers derive benefit from consuming content but suffer from delivery delays. A publisher's content provision strategy comprises two decisions: (a) the content quality (affecting consumption benefit) and (b) the ...
Monica S. Johar   +2 more
openaire   +1 more source

Content Strategy

open access: yesASCILITE Publications, 2016
This paper proposes an industry paradigm, called content strategy, for identifying data that has yet to be explored in learning analytics: student engagement data with individual online learning resources in a particular week of a course. Industry examples (including nine.com.au and Buzzfeed) suggest that adopting a content strategy approach to course ...
exaly   +2 more sources

Content and Strategy in Syllogistic Reasoning.

Canadian Journal of Experimental Psychology / Revue canadienne de psychologie expérimentale, 2004
Syllogistic reasoning has been investigated as a general deductive process (Johnson-Laird & Byrne, 1991; Revlis, 1975; Rips, 1994). However, several studies have demonstrated the role of cognitive strategies in this type of reasoning. These strategies focus on the method used by the participants (Ford, 1995; Gilhooly, Logie, Wetherick, & Wynn, 1993 ...
Hipólito Marrero, Elena Gamez
openaire   +2 more sources

Keine Content-Marketing-Strategie ohne Content-Distribution-Strategie

2019
Die Entwicklung der Content-Distribution-Strategie beginnt bei der Erstellung der Content-Marketing-Strategie. Erstere ist nicht isoliert von dieser zu sehen, sondern sollte integraler Bestandteil der Content-Marketing-Strategie sein.
Fabian Auler, Danièle Huberty
openaire   +1 more source

Content Strategy in University Admissions

Proceedings of the 34th ACM International Conference on the Design of Communication, 2016
In this presentation, I will share a case study on content strategy conducted on the Admissions Office at a Southern California University. The Admissions Office recently revised their content strategy to create a consistent message across multiple channels and platforms.
openaire   +2 more sources

Revising a Content-Management Course for a Content Strategy World

IEEE Transactions on Professional Communication, 2016
Background: This teaching case describes the evolution of a course on content strategy aimed at advanced undergraduates and graduate students in the digital and professional writing programs at Michigan State University. The course has gone through three major shifts to reflect corresponding shifts in focus among professional and technical ...
Laura Gonzales   +3 more
openaire   +1 more source

Strategy Content and Performance

2012
Public management research has long been concerned with the service public agencies provide and the way it is provided (Rainey, 2010). However, only in more recent years has attention been turned to the strategy content of public organizations (Joyce, 1999; Moore, 1995).
Rhys Andrews   +3 more
openaire   +1 more source

Building Design Thinking into Content Strategy

Proceedings of the 38th ACM International Conference on Design of Communication, 2020
This experience report demonstrates how to build design thinking into content strategy practices. Design thinking is an innovation process of empathizing, ideating, and prototyping for the optimal user experience. Content strategy is a process of analyzing and strategizing for optimal content that meets user goals and business objectives.
openaire   +1 more source

A content delivery strategy for text warehouses

2001 IEEE International Conference on Systems, Man and Cybernetics. e-Systems and e-Man for Cybernetics in Cyberspace (Cat.No.01CH37236), 2002
In this paper, we present a methodology for document retrieval by content based on the dynamic multi-dimensional storage model for the design of a document warehouse and on the frame representation of queries in terms of the dimensions of the model.
Maria Zamfir Bleyberg   +1 more
openaire   +1 more source

Mitigating poisoned content with forwarding strategy

2016 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS), 2016
Content poisoning attacks are a significant problem in Information Centric Networks (ICN), such as Named Data Networking. In a content poisoning attack, an attacker injects bogus content into the network with a legitimate name. While users will reject the content because of signature mismatch, the network is largely unaware of the problem due to the ...
Stephanie DiBenedetto   +1 more
openaire   +1 more source

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