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Global content strategy

Proceedings of the 37th ACM International Conference on the Design of Communication, 2019
With the internationalization of higher education, websites of academic institutions have become more important in providing information about the institutions and creating global visibility. The educational institutions have multiple audiences, with students from different countries accessing the same information.
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Content Strategy

2022
Guiseppe Getto   +2 more
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Content Strategy: An Integrative Literature Review

IEEE Transactions on Professional Communication, 2016
Research problem: Content strategy, whether narrowly focused on the production of web-based materials for customers or managing the data, information, and documentation of an entire enterprise, has become the latest in a series of movements and methods that have sought to improve the integration of professional and technical communication with the ...
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Developing a content strategy

2018
Introduction All too frequently content contribution to an intranet is best described as a ‘hobby’. Content is added as and when there are no other jobs that have a higher priority, by employees who have ended up with the task by default. There are usually no standards for content contribution, limited training and no rewards.
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Content-Management-Strategie

2003
Im Rahmen der Strategieentwicklung entstehen in Unternehmen ublicherweise verschiedene Einzelstrategien, die in einer hierarchischen Beziehung zueinander stehen und inhaltlich miteinander abgestimmt sein sollten [vgl. Karst 1998, S. 11]. Zur Steigerung der Wirksamkeit, besseren Nutzung von Synergiepotenzialen und leichteren Umsetzung der Strategie ...
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A Strategy for Achieving Learning Content Repurposing

2008
The development of instructional content using new Information Technologies is an expensive, time-consuming and complex process that points to the establishment of new methodologies. It was in this context that the concept of Learning Objects (LOs) was proposed as an approach that promotes content reuse.
Diva de S. S. Rodrigues   +3 more
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Market Strategies in the Internet Content Business

2001
This project begins with introductory comments on the need for the market strategy for the Internet content business. This project deals with the market status globally and locally, and then set the strategies for the success of the Internet business, that is, strategies for increase of subscriber number & advertising revenue, strategic alliances for ...
Minzheong Song, Seochogu Woomyundong
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The Content of Strategy

Public Administration Review, 1991
Barton Wechsler   +2 more
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