Results 261 to 270 of about 2,482,422 (271)

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product and Brand Management, 2023
Asif Ali Safeer
exaly  

The higher they climb, the harder they fall: The role of self-brand connectedness in consumer responses to corporate social responsibility hypocrisy

Corporate Social Responsibility and Environmental Management, 2021
Ilaria Baghi, Paolo Antonetti
exaly  

CONSTRUCTING PERCEPTION THROUGH REPUTATION MANAGEMENT IN TERMS OF CORPORATE BRANDS

2017
Theaim of this study is to reveal the meaning of the concepts of image andreputation for consumers. On top of that this study is also tries to find outthe impact potential of image, reputation and brand over consumers’ attitudestowards the corporations and as well as the elements that affect image andreputation in building a corporate brand in terms of
openaire   +1 more source

Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands

Journal of Brand Management, 2020
Jihye Kim, Hyun Ju Jeong
exaly  

Corporate branding and corporate brand performance

European Journal of Marketing, 2001
Fiona Harris, Leslie de Chernatony
exaly  

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

Journal of Consumer Marketing, 2019
Felix Mavondo
exaly  

Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury

Journal of Business Research, 2017
Joëlle Vanhamme, Catherine Janssen
exaly  

The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

International Journal of Hospitality Management
Miyoung Jeong, Hyejo Shin
exaly  

Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations

International Journal of Market Research, 2015
openaire   +1 more source

The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Journal of Business Research, 2007
exaly