Results 241 to 248 of about 2,770 (248)

CONSTRUCTING PERCEPTION THROUGH REPUTATION MANAGEMENT IN TERMS OF CORPORATE BRANDS

2017
Theaim of this study is to reveal the meaning of the concepts of image andreputation for consumers. On top of that this study is also tries to find outthe impact potential of image, reputation and brand over consumers’ attitudestowards the corporations and as well as the elements that affect image andreputation in building a corporate brand in terms of
openaire   +1 more source

Corporate branding and corporate brand performance

European Journal of Marketing, 2001
Fiona Harris, Leslie De Chernatony
exaly  

The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model

Journal of Risk and Financial Management, 2020
Xuefeng Shao, Maria Teresa Morais Taveira de Barros, Nelson Duarte   +2 more
exaly  

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

Journal of Consumer Marketing, 2019
Felix Mavondo
exaly  

The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

International Journal of Hospitality Management
Miyoung Jeong, , Hyejo Hailey Shin
exaly  

Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations

International Journal of Market Research, 2015
openaire   +1 more source

The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Journal of Business Research, 2007
exaly  

Mapping and leveraging influencers in social media to shape corporate brand perceptions

Corporate Communications, 2011
exaly