Corporate brand perceptions - Open Access .click

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Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business and Management, 2020
Brighton Nyagadza, Makasi Africa
exaly

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product and Brand Management, 2023
Asif Ali Safeer
exaly

CONSTRUCTING PERCEPTION THROUGH REPUTATION MANAGEMENT IN TERMS OF CORPORATE BRANDS

2017
Theaim of this study is to reveal the meaning of the concepts of image andreputation for consumers. On top of that this study is also tries to find outthe impact potential of image, reputation and brand over consumers’ attitudestowards the corporations and as well as the elements that affect image andreputation in building a corporate brand in terms of
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Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands

Journal of Brand Management, 2020
Hyun Ju Jeong
exaly

Corporate branding and corporate brand performance

European Journal of Marketing, 2001
Fiona Harris, Leslie De Chernatony
exaly

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

Journal of Consumer Marketing, 2019
Felix Mavondo
exaly

Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations

International Journal of Market Research, 2015
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The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

International Journal of Hospitality Management
Miyoung Jeong, , Hyejo Hailey Shin
exaly

The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Journal of Business Research, 2007
exaly