Results 271 to 280 of about 4,422 (290)

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Global Fashion Management Conference, 2021
Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang   +2 more
openaire   +1 more source

How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? The mediating mechanisms of corporate brand pride and self‐brand connection

Corporate Social Responsibility and Environmental Management, 2022
Chang Mo Jung, Won-Moo Hur
exaly  

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

Journal of Retailing and Consumer Services, 2023
Yeonshin Kim, Won-Moo Hur
exaly  

The Effect of Corporate Communication Projects on Brand Perception: An Analysis of Municipalities

2018
Nowadays, the world, which rapidly changes and develops, has also created thecompetitive environment. In the conditions of competition, the institutions need corporatecommunication project to change. These efforts reveal how to be a brand. The institutions,which arrange corporate communication projects, move in the direction of being a brand.With these
BATU, Mikail, KAYACAN, Şehriban
openaire   +1 more source

Investigating the brand perception of a South African university ensuing a corporate re-branding strategy

2020
Background: Institutions of Higher Education occasionally rebrand in order to signal a strategic repositioning within the organisation or to gain a competitive advantage in a very challenging environment. This was certainly the case for the North-West University who recently undertook its second corporate rebranding since its inception as a single ...
openaire   +1 more source

Buyer perceptions of corporate brand extension attractiveness and fit in B2B services

Industrial Marketing Management, 2023
Sonja Sarasvuo, Veronica Liljander
exaly  

Taco Bell Corporation: Public Perception and Brand Protection (B)

2003
Jared Hall, Michael Viola, James O’Rourke   +2 more
openaire   +1 more source

Aligning Corporate Brand Perceptions: Does it Matter?

2008
Tatiana Anisimova, Felix Mavondo
openaire   +1 more source

The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy

Corporate Social Responsibility and Environmental Management, 2021
Ilaria Baghi, Paolo Antonetti
exaly  

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Journal of Global Marketing, 2022
Jorge Vera-Martínez, Alejandro Alvarado-Herrera, Rafael Currás-Pérez   +2 more
exaly