Results 211 to 220 of about 2,749 (250)

Green Transformational Leadership and Value-Action Barrier on Employees' Pro-Environmental Behavior: The Moderating Role of Green Brand Image in Chinese Food Manufacturing Enterprises. [PDF]

Behav Sci (Basel)
Zhong L, Hahn J.
europepmc   +1 more source

Supermarket nutritionists' perspectives, views, and experiences on affordability interventions to support healthier and more environmentally sustainable food purchasing in UK retail settings. [PDF]

Front Nutr
Stone RA, Brown A, Douglas F, Greatwood H, Griffiths C, Hunter E, Johnstone AM, Lonnie M, Morris M, Skeggs H, Hardman CA.   +10 more
europepmc   +1 more source

Corporate Brand Repositioning with CSR as the Differentiating Factor. A Study on Consumer Perceptions

, 2020
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Gaps Between the Internal and External Perceptions of the Corporate Brand

Corporate Reputation Review, 2002
The corporate branding and reputation literatures both refer to the signi.cance of gaps between the employee and customer perceptions of the corporate brand. There is a generally held view that the two perspectives should be aligned. In particular there is a view that any gaps between the two should be reduced.
Chun, R., Davies, G.; id_orcid 0000-0003-3511-9178   +1 more
exaly   +2 more sources

Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics [PDF]

Journal of Business Research, 2010
Abstract This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general consumers, and conceptualizes potential sources of consumer perceived ethicality (CPE) of a company/brand by investigating consumers' ethical ...
Katja H Brunk
exaly   +2 more sources

An assessment of strategic corporate philanthropy on perceptions of brand equity variables

Journal of Consumer Marketing, 2005
PurposeThis study aims to develop a classification schema for strategic philanthropy as a framework for empirical investigation and managerial decision making. Additionally it aims to present experimental assessments of various types of philanthropy based on the classification schema.Design/methodology/approachThis study presents the results of two ...
exaly   +2 more sources

Mapping and leveraging influencers in social media to shape corporate brand perceptions

Corporate Communications, 2011
PurposeThe emerging new influencer community is wielding significant power over the perceptions of brands and companies, largely driven by the rapid expansion of social media channels through which influencers communicate. The “nobodies” of the past are now the new “somebodies” demanding the attention of communication professionals who seek continuous ...
Norman Booth, Julie Ann Matic
exaly   +2 more sources

Perceptions of University-Corporate Partnership Influences on a Brand

Journal of Marketing Theory and Practice, 2005
The marketing literature has not specifically addressed how customers perceive the type of strategic alliance inherent in university-corporate partnerships, which are primarily implicitly, versus explicitly known as in the case of co-brands or brand alliances.
Stacey Menzel Baker, James B. Faircloth, Victor Simental   +2 more
openaire   +1 more source