Results 211 to 220 of about 2,750 (250)

Reconciliation or reputation: critical analysis of commercial sector commitments and framing in reconciliation action plans. [PDF]

Health Promot Int
Leersen P, Fredericks B, Brown AD, Browne J, Paradies Y.   +4 more
europepmc   +1 more source

Consumer perceptions of changes in the brand identity of corporate heritage brands

openaire   +1 more source

Green Transformational Leadership and Value-Action Barrier on Employees' Pro-Environmental Behavior: The Moderating Role of Green Brand Image in Chinese Food Manufacturing Enterprises. [PDF]

Behav Sci (Basel)
Zhong L, Hahn J.
europepmc   +1 more source

Promoting Parental Loyalty Through Social Responsibility: The Role of Brand Trust and Perceived Value in Chinese Kindergartens. [PDF]

Behav Sci (Basel)
Hao X, Ma C, Wu M, Yang L, Liu Y.
europepmc   +1 more source

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Gaps Between the Internal and External Perceptions of the Corporate Brand

Corporate Reputation Review, 2002
The corporate branding and reputation literatures both refer to the signi.cance of gaps between the employee and customer perceptions of the corporate brand. There is a generally held view that the two perspectives should be aligned. In particular there is a view that any gaps between the two should be reduced.
Chun, R., Davies, G.; id_orcid 0000-0003-3511-9178   +1 more
exaly   +2 more sources

Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics [PDF]

Journal of Business Research, 2010
Abstract This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general consumers, and conceptualizes potential sources of consumer perceived ethicality (CPE) of a company/brand by investigating consumers' ethical ...
Katja H Brunk
exaly   +2 more sources

An assessment of strategic corporate philanthropy on perceptions of brand equity variables

Journal of Consumer Marketing, 2005
PurposeThis study aims to develop a classification schema for strategic philanthropy as a framework for empirical investigation and managerial decision making. Additionally it aims to present experimental assessments of various types of philanthropy based on the classification schema.Design/methodology/approachThis study presents the results of two ...
exaly   +2 more sources

Perceptions of University-Corporate Partnership Influences on a Brand

Journal of Marketing Theory and Practice, 2005
The marketing literature has not specifically addressed how customers perceive the type of strategic alliance inherent in university-corporate partnerships, which are primarily implicitly, versus explicitly known as in the case of co-brands or brand alliances.
Stacey Menzel Baker, James B. Faircloth, Victor Simental   +2 more
openaire   +1 more source