Results 251 to 260 of about 2,482,407 (270)

Brand Association Transfers between Corporate and Product Building Material Brands: Perceptions of Homebuilders

Forest Products Journal, 2009
This article focuses on branding in the forest products industry. It examines corporate and product cobranding. Traditionally, in the forest products industry, uses of new industrial product brands have been promoted in a cobranding context with their better-known corporate brands.
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CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Global Fashion Management Conference, 2021
Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang   +2 more
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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? The mediating mechanisms of corporate brand pride and self‐brand connection

Corporate Social Responsibility and Environmental Management, 2022
Won-Moo Hur, Chang Mo Jung
exaly  

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

Journal of Retailing and Consumer Services, 2023
Won-Moo Hur
exaly  

Aligning Corporate Brand Perceptions: Does it Matter?

2008
Tatiana Anisimova, Felix Mavondo
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Investigating the brand perception of a South African university ensuing a corporate re-branding strategy

2020
Background: Institutions of Higher Education occasionally rebrand in order to signal a strategic repositioning within the organisation or to gain a competitive advantage in a very challenging environment. This was certainly the case for the North-West University who recently undertook its second corporate rebranding since its inception as a single ...
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The Effect of Corporate Communication Projects on Brand Perception: An Analysis of Municipalities

2018
Nowadays, the world, which rapidly changes and develops, has also created thecompetitive environment. In the conditions of competition, the institutions need corporatecommunication project to change. These efforts reveal how to be a brand. The institutions,which arrange corporate communication projects, move in the direction of being a brand.With these
BATU, Mikail, KAYACAN, Şehriban
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Taco Bell Corporation: Public Perception and Brand Protection (B)

2003
Jared Hall, Michael Viola, James O’Rourke   +2 more
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Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product and Brand Management, 2023
Asif Ali Safeer
exaly  

The Impact of Influencer Streamer Characteristics on Corporate Brand Image: The Mediating Role of Consumer Brand Perception

Journal of New Media and Economics
The rapid development of live-streaming e-commerce has made it an important arena for brand communication, in which influencer streamers play a central role in shaping corporate brand image. Based on the SERVQUAL service quality model, this study decomposes influencer streamer characteristics into four dimensions: professionalism, empathy ...
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