Results 281 to 290 of about 4,422 (290)

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business and Management, 2020
Brighton Nyagadza, Africa Makasi
exaly  

Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

Journal of Product and Brand Management, 2023
Asif Ali Safeer
exaly  

CONSTRUCTING PERCEPTION THROUGH REPUTATION MANAGEMENT IN TERMS OF CORPORATE BRANDS

2017
Theaim of this study is to reveal the meaning of the concepts of image andreputation for consumers. On top of that this study is also tries to find outthe impact potential of image, reputation and brand over consumers’ attitudestowards the corporations and as well as the elements that affect image andreputation in building a corporate brand in terms of
openaire   +1 more source

Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands

Journal of Brand Management, 2020
Hyun Ju Jeong, Jihye Kim
exaly  

The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

Journal of Business Research, 2007
Barbara A Lafferty
exaly  

The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis

Journal of Consumer Marketing, 2019
Felix Mavondo
exaly  

The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

International Journal of Hospitality Management
Hyejo Hailey Shin, , Miyoung Jeong
exaly  

Book Review: Brand Psychology: Consumer Perceptions, Corporate Reputations

International Journal of Market Research, 2015
openaire   +1 more source

Corporate Brand Perceptions by External Stakeholders: The United Utilities Case Study

Journal of Product and Brand Management, 2007
Da Silva, Rui, Silva, Da, R, V., Bahirvani, G.   +3 more
openaire   +1 more source

Corporate Brand Repositioning with CSR as the Differentiating Factor : A Study on Consumer Perceptions

2010
openaire   +1 more source