Results 231 to 240 of about 2,749 (250)

Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

Journal of Retailing and Consumer Services, 2023
Won-Moo Hur
exaly  

The Effect of Corporate Communication Projects on Brand Perception: An Analysis of Municipalities

2018
Nowadays, the world, which rapidly changes and develops, has also created thecompetitive environment. In the conditions of competition, the institutions need corporatecommunication project to change. These efforts reveal how to be a brand. The institutions,which arrange corporate communication projects, move in the direction of being a brand.With these
BATU, Mikail, KAYACAN, Şehriban
openaire   +1 more source

Investigating the brand perception of a South African university ensuing a corporate re-branding strategy

2020
Background: Institutions of Higher Education occasionally rebrand in order to signal a strategic repositioning within the organisation or to gain a competitive advantage in a very challenging environment. This was certainly the case for the North-West University who recently undertook its second corporate rebranding since its inception as a single ...
openaire   +1 more source

Buyer perceptions of corporate brand extension attractiveness and fit in B2B services

Industrial Marketing Management, 2023
Sonja Sarasvuo, Veronica Liljander
exaly  

Aligning Corporate Brand Perceptions: Does it Matter?

2008
Tatiana Anisimova, Felix Mavondo
openaire   +1 more source

Taco Bell Corporation: Public Perception and Brand Protection (B)

2003
Jared Hall, Michael Viola, James O’Rourke   +2 more
openaire   +1 more source

The role of brand love on bank customers' perceptions of corporate social responsibility

International Journal of Bank Marketing, 2021
Charles Hanu, Hayford Amegbe
exaly  

The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy

Corporate Social Responsibility and Environmental Management, 2021
Ilaria Baghi, Paolo Antonetti
exaly  

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Journal of Global Marketing, 2022
Rafael Currás-Pérez, Jorge Vera Martinez, Alejandro Alvarado-Herrera   +2 more
exaly  

The Impact of Influencer Streamer Characteristics on Corporate Brand Image: The Mediating Role of Consumer Brand Perception

Journal of New Media and Economics
The rapid development of live-streaming e-commerce has made it an important arena for brand communication, in which influencer streamers play a central role in shaping corporate brand image. Based on the SERVQUAL service quality model, this study decomposes influencer streamer characteristics into four dimensions: professionalism, empathy ...
openaire   +1 more source