Results 21 to 30 of about 2,749 (250)
A Management Method of the Corporate Brand Image Based on Customers’ Perception
Procedia Computer Science, 2018 Abstract In order to acquire target brand images, companies develop various activities to manage brands as assets. However, in fact, since companies cannot grasp the necessary elements for the image, there are companies that make inconsistent products and promotions into the world.
Takumi Kato, Kazuhiko Tsuda
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Exploring the relationship between sustainability perceptions and brand value: how and why does perceived sustainability affect brand value? [PDF]
Spanish Journal of Marketing-ESICPurposePrevious research examining the association between brand value and sustainability has largely focused on corporate sustainability efforts measured through environmental, social and governance indices, rather than on customer perceptions of those ...
Gabriela Salinas, Carmen Abril
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Basics of brand building in the banking industry
Фінансово-кредитні системи: перспективи розвитку., 2023 This article explores the fundamentals of brand building in the banking industry, emphasizing the increasing importance of brand management in a globalized and competitive market.
Nadiia Morozova, Iryna Denchyk
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Frontiers in Psychology, 2022 The COVID-19 pandemic is an unprecedented time in history. Surrounding this pandemic are many enormous uncertainties across the globe. Severe consequences have assessed for the incomes of almost 84% of employers and 68% of self-employed who are working ...
Raja Irfan Sabir +5 more
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Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
Frontiers in Psychology, 2020 Consumers’ perceptions of a brand (e.g., competence or warmth) may directly affect their brand trust, purchase intention, and ability to achieving corporate goals of sustainability. However, gender acts as a moderator in the influence of brand perception
Jianping Xue +4 more
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The importance of corporate branding in school management [PDF]
Strategic Management, 2017 Corporate branding in school management is a relatively new term. The basic element of the marketing process of education makes the service itself, i.e. employees in education. This paper analyzes the role of employees in the construction of a brand that
Jukić Dinko
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Frontiers in Psychology, 2020 Purpose driven companies have developed their corporate culture with a commitment to stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the management of organizational intangibles over capital.
Luis Mañas-Viniegra +2 more
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The role of sports sponsorship in negative new stories about a brand: Approach the halo effect
Cogent Business & Management, 2019 This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer perceptions of the company or its brands.
Ge-Qi Cui, Jung-Yong Lee, Chang-Hyun Jin
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PLOS Global Public Health, 2022 Narratives are key to the way corporations represent themselves to the outside world, are important to the development of shared understandings and ultimately determine whether and how corporations are able to influence societal norms and participate in ...
Iona Fitzpatrick +2 more
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Why human connection is the true metric of research success
FEBS Open Bio, EarlyView.Human‐centred mentorship can be shaped by mentor attributes, actions, intrinsic drive and career ambition. Drawing on reflections across Singapore and France, as well as workshop insights from FEBS‐IUBMB ENABLE 2024, this article shows that human‐centred mentorship creates the conditions for sustainable growth, well‐being and retention in research ...
Timothy Lin Yun Tan +3 more
wiley +1 more source