Results 91 to 100 of about 1,168,407 (380)

Consumers Reactions to Tesco's market entry in Taiwan - a comparison with the UK experience [PDF]

, 2009
The purpose of this paper is to research consumer response to retail branding models in Taiwan by means of exploratory qualitative research comparing Tesco’s retail branding in the UK and Taiwan in order to find out the level of consumer acceptance of ...
Temperley, JH
core  

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

Agribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source

Major factors responsible for occupancy [PDF]

, 2018
The aim of this research is to analyse demand and supply factors for pricing strategy, branding strategies, and social media channels. Mixed methods are used for research purposes. Interviews of the manager and other staff members are taken.
Kalra, Vinay, Wood, Brent
core  

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

An anatomy of carewashing: Corporate branding and the commodification of care during Covid-19. [PDF]

Int J Cult Stud, 2022
Chatzidakis A, Littler J.
europepmc   +1 more source

Embedding knowledge and value of a brand into sustainability for differentiation [PDF]

, 2013
This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation").
Aaker, Abreu, Alba, Allison, Armstrong, Bahn, Banerjee, Basch, Benjamini, Berry, Bryman, Burgees, Case, Chabowski, Chiras, Churchill, Churchill, Clancy, Closs, Connelly, Crittenden, Cronin, Czinkota, Daub, Day, De Chernatony, Delgado-Ballester, Dick, Dincer, Ferreira, Fournier, Frank, Gerbing, Gill, Godichaud, Gong, Gupta, Gurtoo, Hammond, Hudson, Hult, Hurlburt, Jin, Kakabadse, Keller, Keller, Kirmani, Kohler, Kurowska, Lantos, Lazear, Levy, Lewitt, Linton, Lowitt, Luo, Maclnnis, Maio, Melewar, Menon, Mentzer, Michael Czinkota, Miles, Moffett, Nandan, Narayandas, Peattie, Pechmann, Pegg, Peldron, Persley, Porter, Russo, Rust, Schlosser, Shami, Sheth, Shocker, Silk, Snider, Spulber, Srivastava, Steenkamp, Steenkamp, Story, Suraksha Gupta, Szekley, T.C. Melewar, Tse, Tsoi, Varey, Vargo, Walker, Westley, Wilkie, Zeithaml, Zeithaml, Zott   +97 more
core   +2 more sources

Sustainability Strategies in the Cocoa‐Chocolate Value Chain: An Analysis Using Stakeholder Theory, Global Value Chain Theory, and Resource Dependence Theory

Agribusiness, EarlyView.
ABSTRACT The cocoa‐chocolate value chain faces significant environmental and social challenges, driving firms to adopt sustainability strategies ranging from individual practices to third‐party certifications. This study investigates the factors associated with these strategies by analyzing 304 cocoa‐chocolate companies using firm‐level data from the ...
Stella Marschner, Luigi Orsi, Alessandro Olper, Stefanella Stranieri   +3 more
wiley   +1 more source

Corporate strategic branding: How country and corporate brands come together [PDF]

Economic Annals, 2008
The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new ...
openaire   +3 more sources

Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном] [PDF]

, 2013
An interview with Dr Jonathan Wilson, following his: (1) Speech: "The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta"; and (2) One day workshop: "The Art, Language & Mindset of game-
Anourbekova, Adele, Wilson, Jonathan A.J.   +1 more
core  

Aligning identity and strategy: Corporate branding at British Airways in the late 20th century [PDF]

, 2009
Published as "Aligning identity and strategy: Corporate branding at British Airways in the late 20th century", California Management Review, 51(3), 6 - 23, 2009. © 2009 by the Regents of the University of California.
Balmer, JMT, Greyser, SA, Stuart, H
core   +2 more sources