Results 71 to 80 of about 2,329 (255)
Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing. [PDF]
Sabir RI +5 more
europepmc +1 more source
Sports Branding – A Complex Process [PDF]
“Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
doaj
Corporate branding effects on consumer purchase preferences in Serbian telecom market
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
doaj +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Corporate branding effects on consumer purchase preferences in Serbian telecom market
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
doaj +1 more source
Exploring the Impact of Meat Alternative Labeling Regulations on the U.S. Meat Consumption Patterns
ABSTRACT The global demand for conventional meat continues to rise, but it is also associated with substantial environmental and health challenges. In response, meat alternatives have gained popularity, sparking debates over meat alternative labeling regulations. This study investigates the effects of meat alternative labeling regulations in the United
Jeong Hun Ji, Sang Hyeon Lee
wiley +1 more source
ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
Milan Tatic +3 more
wiley +1 more source
Corporate Identity, Corporate Branding and Brand Image
This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary ...
Khan, Muhammad Ghayour, Khan, Omar
openaire +1 more source
Do More Open Economies Export Less Diversely in Brazilian Agribusiness?
ABSTRACT This paper asks whether municipalities with a larger export‐to‐revenue ratio display a more concentrated bundle of exported goods in Brazilian agribusiness. Recent advances in export imputation for Brazilian municipalities allow for an analysis of the concentration profile of each municipality and its association with export openness.
Alan Leal, Michelle Marcia Viana Martins
wiley +1 more source
Value of Information of Improved Traceability in Fresh Produce Markets
ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris +2 more
wiley +1 more source

