Results 51 to 60 of about 969,589 (178)
The power of branding: Revisiting an “old friend”
South African Journal of Economic and Management Sciences, 2003 Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded ...
E. J. North +3 more
doaj +1 more source
Sports Branding – A Complex Process [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 “Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
doaj
Corporate branding effects on consumer purchase preferences in Serbian telecom market
Apstract: Applied Studies in Agribusiness and Commerce, 2011 This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
doaj +1 more source
An anatomy of carewashing: Corporate branding and the commodification of care during Covid-19. [PDF]
Int J Cult Stud, 2022 Chatzidakis A, Littler J.
europepmc +1 more source
Corporate branding effects on consumer purchase preferences in Serbian telecom market
Apstract: Applied Studies in Agribusiness and Commerce, 2010 This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
doaj +1 more source
Using corporate stories to build the corporate brand:an impression management perspective [PDF]
, 2013 Purpose: A recent area of academic interest within corporate branding and reputation is the use of storytelling in order to differentiate the corporate brand, however there is little empirical research exploring the contents of corporate stories, and how
Spear, Sara, Roper, Stuart
core +1 more source
APMBA (Asia Pacific Management and Business Application), 2017 In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri +2 more
doaj +1 more source
Фінансово-кредитні системи: перспективи розвитку.Introduction. The object of the study is the HR branding system of modern organizations, which reflects the interrelation between the Employee Value Proposition (EVP), corporate culture, and managerial practices for personnel development.
Liudmyla Ilich
doaj +1 more source
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
doaj +1 more source
Corporate Identity, Corporate Branding and Brand Image
, 2016 This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary ...
Khan, Muhammad Ghayour, Khan, Omar
openaire +1 more source