Results 31 to 40 of about 969,589 (178)
South African Journal of Business Management, 2015 The purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry.
C-S. Lai, K-T. Hsu
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Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group
MediaTor, 2017 Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization ...
Heny Wahyu Tamara Dwi Lestari +2 more
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The role of corporate branding in Serbian mobile phone operator market
Apstract: Applied Studies in Agribusiness and Commerce, 2009 This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
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PENINGKATAN PEMASARAN MELALUI STRATEGI BRANDING DAN IDENTITAS UNTUK MOCCA ANIMATION STUDIO MALANG
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2019 Program ipteks bagi masyarakat (IbM) ini bertujuan untuk menerapkan branding dan identitas dalam strategi pemasaran usaha jasa animasi Mocca Animation Studio, Kelurahan Sawojajar, Kecamatan Kedungkandang, Kota Malang.
Sultan Arif Rahmadianto +2 more
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, 2022 Brands play an increasingly prevalent role in modern society, as most people come to contact with a wide array of brands daily. Corporate brands characterize companies, and in particular convey meaning for a multitude of stakeholders.
Sarasvuo, Sonja
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Ethical branding and corporate reputation [PDF]
, 2005 This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not yet been fully understood due to the lack of research.
Fan, Y, Ying Fan
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Jurnal Aplikasi Manajemen, 2019 The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”.
Ambara Purusottama, Ari Ardianto
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Corporate marketing: Apocalypse, advent and epiphany [PDF]
, 2009 Purpose - this paper aims to explain the nature and relevance of corporate marketing and details the antecedents of the territory. Corporate marketing is a marketing and management paradigm which synthesises practical and theoretical insights from ...
Balmer, JMT
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A study of corporate branding in a higher education institution in the 21st century [PDF]
, 2014 Within the corporate branding and Higher Education (HE) literature there are few studies which explore university branding, particularly in more specialist university departments.
Spry, LM
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, 2010 Purpose: The corporate branding concept places an emphasis on employees' attitudes and behaviours. This has given rise to internal branding and employer branding, which argue for a closer alignment between the employees' values and those of the corporate
Punjaisri, K. +7 more
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