Results 21 to 30 of about 969,589 (178)

A Cultural Perspective on Brands and Symbol Affirmation. The Theory of Cultural and Iconic Branding Reviewed

Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020
The purpose of this article is to provide an in-depth approach to the theoretical issues stated about brands and branding from a cultural perspective.
A. Briciu, V.A. Briciu
doaj   +1 more source

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business & Management, 2020
The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders’ corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source

Corporate Social Responsibility as a Tool for Employer Branding and Accounting Disclosures

BizInfo, 2023
Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond
Miljan Adamović, Stefan Milojević, Aleksandra Mitrović   +2 more
doaj   +1 more source

Pengaruh Corporate Social Responsibility dengan Causing Branding dan Venture Philanthropy Terhadap Profitability

Kompartemen: Jurnal Ilmiah Akuntansi, 2020
Tujuan dari penelitian ini untuk mengukur pengaruh  terhadap profitabilitas. Metode pengumpulan data dengan menganalisi laporan keuangan terkait dengan Corporate Social Responbillitiy dengan Cause Branding dan Venture Phillanthrophy terhadap ...
Febiana Sulasti, Sidik Bakhtiar
doaj   +1 more source

STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE DI SYAFA’AT MARCOMM AGENCY

Lektur, 2023
Abstrak             Tujuan penelitian ini adalah untuk mengetahui dan mendeskripsikan strategi komunikasi pemasaran yang dilakukan oleh Syafa’at Marcomm dalam membangun brand image.
Carissa Ervania, Suranto Aw
doaj   +1 more source

CORPORATE BRANDING COWORKING PLACE IN BANDUNG (CORPORATE BRANDING COWORKING SPACE DI BANDUNG)

Edutech, 2017
The title of this research is “Corporate Branding Coworking Space in Bandung” with the subtitle is “Descriptive Study of Corporate Branding Coworking Space in Bandung to Create Product Differentiation”.
Dewi Damayanti, Evi Novianti, Centurion C. Priyatna   +2 more
doaj   +1 more source

PENGARUH CORPORATE BRANDING BADAN PUSAT STATISTIK TERHADAP EVALUASI PRODUK SUSENAS

Ekspresi dan Persepsi: Jurnal Ilmu Komunikasi, 2022
Branding merupakan proses stratergis pemasaran dalam komunikasi organisasi yang signifikan dapat membentuk citra positif yang bukan hanya untuk produk atau jasa, melainkan juga bagi perusahaan itu sendiri.
Dewi Triana, Asep Suryana, Dandi Supriadi   +2 more
doaj  

State of Nationalism (SoN): Nation Branding

Studies on National Movements, 2020
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj   +2 more sources

Impact of HR practices on corporate image building in the Indian IT sector [PDF]

Problems and Perspectives in Management, 2021
HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain ...
Renu Rana, Shikha Kapoor, Sandeep Kumar Gupta   +2 more
doaj   +1 more source

Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands

Revista Española de Comunicación en Salud, 2020
Introduction: All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine.
Pablo Medina Aguerrebere, Toni Gonzalez Pacanowski, Eva Medina   +2 more
doaj   +1 more source