Results 11 to 20 of about 969,589 (178)
Restructuring Interlinked With Employer and Corporate Branding Amidst COVID-19: Embodying Crowdsourcing [PDF]
Frontiers in Psychology, 2022 The COVID-19 pandemic is an unprecedented time in history. Surrounding this pandemic are many enormous uncertainties across the globe. Severe consequences have assessed for the incomes of almost 84% of employers and 68% of self-employed who are working ...
Raja Irfan Sabir +5 more
doaj +2 more sources
Corporate Branding: the role of vision in implementing the corporate brand [PDF]
Innovative Marketing, 2010 Corporate branding is a powerful tool for aligning the firm's resources in the development of strategic competitive advantage. However up to date the advantages have proved elusive in practice. It is argued that the current focus in the corporate branding literature on core values and culture makes the organisation over focused on its own identity and ...
Jones, Richard
openaire +4 more sources
Corporate brands, the British Monarchy, and the resource-based view of the firm [PDF]
, 2008 Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
core +6 more sources
Corporate branding in the retail sector: a practitioner’s perspective [PDF]
, 2002 It can be argued that corporate branding is essentially a strategic task spanning across functional boundaries and internal and external sphere of the organisation. What is the opinion of practitioners on the concept?
Burghausen, M, Fan, Y
core +6 more sources
A Systematic Literature Review of Sustainability in Corporate Services Branding
, 2022 In the current business environment, sustainability is increasingly present in corporate agendas, as it can lead organizations to a plethora of advantages, including customer affective commitment and customer loyalty.
Markovic, Stefan, +7 more
core +1 more source
Co-Creating Conscientious Corporate Brands Inside-Out through Values-Driven Branding
, 2022 Contemporary corporate branding embraces the principles of conscientious brand management, which highlight the engagement of multiple stakeholders in the co-creation of a corporate brand with a transformative purpose.
Galina Biedenbach +3 more
core +1 more source
Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
Journal of Management and Research, 2020 The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
doaj +1 more source
Cogent Business & Management, 2020 The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A
Brighton Nyagadza +2 more
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2019 This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
doaj +1 more source
Conceptualising and measuring the influence of corporate image on country of origin image: The case of Spain [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI ...
Lopez Lamelas, Maria del Carmen
core +7 more sources