Results 41 to 50 of about 2,180 (120)

Employer Brandıng on Brand Cıtızenshıp Behavıor: Explorıng the Medıatıon of Brand-Person Fıt and Brand Commıtment

APMBA (Asia Pacific Management and Business Application), 2017
In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri, Ben Roy Do, Dodi Wirawan Irawanto   +2 more
doaj   +1 more source

Employee value proposition as the core of HR branding: a strategy of trust, authenticity and talent development

Фінансово-кредитні системи: перспективи розвитку.
Introduction. The object of the study is the HR branding system of modern organizations, which reflects the interrelation between the Employee Value Proposition (EVP), corporate culture, and managerial practices for personnel development.
Liudmyla Ilich
doaj   +1 more source

Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

International Studies: Interdisciplinary Political and Cultural Journal, 2017
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
doaj   +1 more source

STRATEGI PERSONAL BRANDING PUBLIC RELATIONSPT. MINANG MART DALAM MEMBANGUN CITRA PERUSAHAAN(Studi Deskriptif Membangun Hubungan Baik Dengan Media Dalam Upaya Meningkatkan Citra Perusahaan Minang Mart)

Jurnal Ranah Komunikasi, 2018
Bearing in mind the global competition in the current digital era which is so highly competitive, the profession of a public relations is needed by each company that wants to work together to build good relations with the ...
Annisa Weriframayeni, Elva Ronaning Roem, Sarmiati   +2 more
doaj   +1 more source

SCIENTIFIC JUSTIFICATION OF THE IMPORTANCE OF BRANDING IN STRATEGIC MARKETING

Соціальна економіка
In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness.
Igor Belostecinic
doaj   +1 more source

CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]

Management & Marketing, 2009
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints.
Bistra VASSILEVA
doaj  

Strategic branding as a driver of long-term equity

Journal of Social Sciences
In conditions of global market saturation and product parity, firms increasingly rely on intangible assets to sustain competitive advantage. This study is motivated by the hypothesis that systematic branding transforms a registered trademark into a ...
BELOSTECINIC, Igor, CHIRIAC, Lilia
doaj   +1 more source

The Influence of Islamic Branding and the Image of Indonesian Sharia Bank (BSI) on Savings Interest Among Generasi Z in Kolaka Regency

International Journal of Islamic Economics
Objective: This study aims to examine and explain the influence of Islamic Branding and the image of Bank Syariah Indonesia, individually and jointly, on the savings interest of Generation Z in Kolaka Regency. Method: A quantitative research approach was
Kiki Reski Amelia Amelia, Muhammad Akbar, Abd. Rizal   +2 more
doaj   +1 more source

City beautification through corporate social responsibility landscape branding in enhancing urban landscape identity in Kisumu City, Kenya

Acta Structilia
City identity and branding have traditionally been shaped by iconic architecture, including monumental buildings and landmarks. However, recent studies have begun to explore city branding through corporate social responsibility (CSR) initiatives ...
Edwin Koyoo
doaj   +1 more source