Results 61 to 70 of about 2,329 (255)
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study investigates the influence of e-recruitment, employer branding, and corporate reputation on job application interest among Generation Z fresh graduates in Surakarta City, Central Java.
Elisabet Putri Permatasari +1 more
doaj +1 more source
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
Вестник Российского экономического университета имени Г. В. Плеханова, 2017 To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis).
Vladimir M. Kiselev +5 more
doaj +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
The Model of Ethical Variables Affecting Branding [PDF]
International Journal of Ethics and Society, 2023 Introduction: The concept of ethical branding comes from the intersection of business ethics and brand management. An ethical brand is a brand that prevents harm to others.
Behzad Velady +2 more
doaj
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
An anatomy of carewashing: Corporate branding and the commodification of care during Covid-19. [PDF]
Int J Cult Stud, 2022 Chatzidakis A, Littler J.
europepmc +1 more source
City Branding – All Smoke, No Fire?
Nordicom Review, 2006 Successful corporate branding requires that questions related to communication, publicity, and organizational structures are addressed. An uncritical adoption of approaches known from traditional product branding will inevitably give problems as the ...
Stigel Jørgen, Frimann Søren
doaj +1 more source
The power of branding: Revisiting an “old friend”
South African Journal of Economic and Management Sciences, 2003 Branding is a key strategic tool used to create awareness, reputation and build the organisation’s image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and programmes have lately expanded ...
E. J. North +3 more
doaj +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source