Is Corporate Communications A Strategic Function? [PDF]
Management Decision, 2000 Corporate communications, or public relations (PR) as hitherto it has largely been known, has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives.
Dolphin, R, Fan, Y
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Management of visual communications in insurance companies (on the example of using icons in logos) [PDF]
Problems and Perspectives in Management, 2017 This article is devoted to the study of insurance business development in Ukraine and Russia in the late XIX – early XXI centuries, generation and identification of special aspects of formation and use of sacred art elements in corporate identity of ...
Viktor Trynchuk
doaj +1 more source
Leadership Excellence in Corporate Communications: A Multi-Group Test of Measurement Invariance
SAGE Open, 2021 This study aims at advancing leadership research in corporate communications by introducing a more rigorous statistical approach to test whether communication professionals of different hierarchical reporting levels, years of experience, and educational ...
Juan Meng
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Galvanising shareholder activism: a prerequisite for effective corporate governance and accountability in Nigeria [PDF]
, 2008 Shareholder activism has been largely neglected in the few available studies on corporate governance in sub Saharan Africa. Following the recent challenges posed by the Cadbury Nigeria Plc, this paper examines shareholder activism in an evolving ...
Amao, Olufemi, Amaeshi, Kenneth
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Corporate Governance Communication [PDF]
Symphonya. Emerging Issues in Management, 2006 The recognised critical importance of corporate governance, and the attention that it is paid today, can be ascribed to several factors: sensational financial scandals (and the repercussions they have had for securities and financial markets), the exponential development of stock option policies, the information asymmetry that can be noted in ...
openaire +6 more sources
Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group
MediaTor, 2017 Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization ...
Heny Wahyu Tamara Dwi Lestari +2 more
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Guanxi, government and Corporate reputation in China: Lessons for international companies [PDF]
, 2007 The purpose of this paper is to explore corporate reputation in the transitional Chinese context, and to examine the impact of guanxi on reputation management. China remains a hierarchical guanxi-based society despite the rapid transition to a market-led
Fan, Y
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REREAD THE PUBLIC: The New and Future Public Relations
Journal Communication Spectrum, 2019 The communications revolution, marked by developments in information technology, changes in the media ecosystem and audience habits, and an increasingly open communications culture and climate, is forcing public relations (PR) and corporate ...
Bambang Sukma Wijaya
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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
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Kommunikation in der digitalen Transformation : Bestandsaufnahme und Entwicklungsbedarf des strategischen Kommunikationsmanagements von Wirtschaftsunternehmen, Verwaltungen und Non-Profit-Organisationen in der Schweiz [PDF]
, 2018 Unternehmenskommunikation ist ein erfolgskritischer Faktor in der digitalen Transformation von Organisationen und steht zugleich selber unter grossem Veränderungsdruck.
Niederhäuser, Markus +1 more
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