Results 1 to 10 of about 7,445,668 (194)
The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust [PDF]
Int J Environ Res Public Health, 2021 The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes
Chih-Cheng Chen +6 more
semanticscholar +2 more sources
The Nexus of Service Quality, Customer Experience, and Customer Commitment: The Neglected Mediating Role of Corporate Image [PDF]
Front Psychol, 2022 Quality of service is a major determinant of customer commitment to the organization. Therefore, it is important to understand the importance of service quality for the corporate image as well.
Yingfei Yang +2 more
semanticscholar +2 more sources
Struggling With Business Corporate Cynical Impression? Powerful Methods of CSR to Enhance Corporate Image and Consumer Purchase Intention [PDF]
Front Public Health, 2021 This study focuses on the perception of Chinese students about the image of the company and their purchase intention if the organization has a business cynical impression in the minds of its targeted customers. The study proposed three different types of
Andrianarivo Andriandafiarisoa Ralison Ny Avotra +4 more
semanticscholar +2 more sources
Towards an understanding of corporate image in the hospitality industry East Java, Indonesia [PDF]
Heliyon, 2021 The purpose of this study is to determine how the perceptions and understandings of hotel managers in East Java to improve the corporate image as a hotel marketing strategy. Research respondents are managers who work in the hospitality industry.
Boge Triatmanto +2 more
semanticscholar +2 more sources
Corporate image as a mediator between service quality and customer satisfaction: difference across categorized exhibitors [PDF]
Heliyon, 2019 Impact of service quality and corporate image on satisfaction and loyalty behavioral intention are explored by using the PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis for the exhibition industry.
LiHsien Chien, S. Chi
semanticscholar +2 more sources
Cogent Business & Management, 2023 There is a lack of consensus on how corporate governance and CSR relationships manifest across different institutional contexts especially within emerging economies, despite the wealth of available studies on the two concepts.
Klenam Korbla Ledi +1 more
semanticscholar +1 more source
SAGE Open, 2023 This study investigates the motivating factors influencing university students’ participation in the Green-Smart Campus initiative. The model examines variables from the student’s perspective, with a green-smart campus as the exogenous variable ...
Hani Al-dmour
semanticscholar +1 more source
, 2021 Green concern is making a profound impact on building green competitive advantage (GCA) across the globe. Apparel sector of Bangladesh is at crossroads regarding sustainability of firms.
S. Alam, K. M. Z. Islam
semanticscholar +1 more source
Open Journal of Business and Management, 2022 The purpose of this paper is to review the effectiveness of Corporate Social Responsibility (CSR) and its relationship with customer satisfaction (CS), corporate image (CI), customer loyalty (CL), and market value performance (MVP).
Bruce Emmanuel, O. Priscilla
semanticscholar +1 more source
Journal of Applied Management and Business (JAMB), 2022 This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri).
Farhan Saputra +1 more
semanticscholar +1 more source