Results 21 to 30 of about 12,093,925 (280)
Organizational Citizenship Behaviour, Hospital Corporate Image and Performance [PDF]
Journal of Competitiveness, 2014 This study examines the relationship between organizational citizenship behaviour, hospital corporate image and performance. Questionnaires were distributed to 350 patients and 298 usable questionnaires were returned representing a return rate of 85.7 ...
Obamiro John Kolade +2 more
doaj +1 more source
Corporate marketing: Apocalypse, advent and epiphany [PDF]
, 2009 Purpose - this paper aims to explain the nature and relevance of corporate marketing and details the antecedents of the territory. Corporate marketing is a marketing and management paradigm which synthesises practical and theoretical insights from ...
Balmer, JMT
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LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN
Jurnal Psikologi Undip, 2012 This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty ...
Retno Putri Sayekti +2 more
doaj +1 more source
Mempertahankan Citra Perusahaan Dengan Meningkatkan Marketing Public Relations Dan Service Quality
At-Tadbir: Jurnal Ilmiah Manajemen, 2021 This research aimed to analyze the effect of marketing public relations and service quality on corporate image of PT. Delta Abadi Sentosa in Banjarmasin. This research employed explanatory research type.
Norbaiti Norbaiti, Rizky Nastiti
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A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry [PDF]
PSU Research Review, 2022 Purpose – This paper aims to understand the impact of service quality on corporate image and customer satisfaction. Furthermore, this study also examined the influence of corporate image and customer satisfaction on revisit intention and word of mouth ...
Kim Leng Khoo
doaj +1 more source
Corporate Social Responsibility in Forming Corporate Image
Engineering Economics, 2011 This article analyses the impact corporate social responsibility has on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of ...
Virvilaite, Regina +2 more
openaire +2 more sources
CORPORATE BRAND IMAGE OF ISLAMIC BANK IN MALAYSIA: ANTECEDENTS AND CONSEQUENCE
International Journal of Management Studies, 2020 The role of corporate brand image in influencing the survival of companies has never been underestimated. Because of this, this study intends to examine the antecedents and the consequence of corporate brand image towards customer behaviour.
Siti Ngayesah Ab Hamid +2 more
doaj +1 more source
COMMUNICATION STRATEGY IMPLEMENTING SCHOOL DEVELOPMENT PROGRAM FOR CORPORATE IMAGE BSD CITY [PDF]
, 2023 Sinar Mas Land is Indonesia’s developer company which is located in BSD City, Banten. The corporate Social Responsibility (CSR) program is one of the activities that shows the concern of the company towards the society and environment, especially related
Octory, Gadis
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Cleaner and Responsible ConsumptionThis article examined how Environmental Corporate Social Responsibility (ECSR) activities directed through green innovation influence corporate image and corporate social performance.
Edward Fosu +3 more
doaj +1 more source
Effect of Word-of-Mouth on Customer Patronage Intentions of Financial services: the moderation role of Corporate Image [PDF]
International Journal of Business and Development StudiesPurpose – The purpose of this paper is to examine the relationships between word of mouth, corporate image and customer patronage intentions of financial services.Design/methodology/approach – The research analyses whether word of mouth and corporate ...
Francis Osei +2 more
doaj +1 more source