Results 21 to 30 of about 19,323 (261)

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2016
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj   +1 more source

Rippling effect of corporate governance and corporate social responsibility synergy on firm performance: The mediating role of corporate image

Cogent Business & Management, 2023
There is a lack of consensus on how corporate governance and CSR relationships manifest across different institutional contexts especially within emerging economies, despite the wealth of available studies on the two concepts.
Klenam Korbla Ledi, Enya Ameza – Xemalordzo   +1 more
doaj   +1 more source

The impact of product image, CSR and green marketing in organic food purchase intention: Mediation roles of corporate reputation

Cogent Business & Management, 2022
Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations.
Lakkana Hengboriboon, Phaninee Naruetharadol, Chavis Ketkeaw, Nathatenee Gebsombut   +3 more
doaj   +1 more source

Corporate image in behavioral marketing of business entities [PDF]

Innovative Marketing, 2018
Nowadays, the development of an effective corporate image model is a topical issue. Under increasing competition in many economic spheres, forming the company’s reputation and meeting the growing needs of consumers are especially noteworthy.
Oksana Polinkevych, Ryszard Kamiński
doaj   +2 more sources

IS THERE A RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION? EVIDENCE FROM THE CROATIAN NEWSPAPER INDUSTRY

Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2022
In order to contribute literature in the field of corporate social responsibility and corporate reputation in the media industry, a survey was conducted on a sample of Croatian companies.
Miroslav Ivić, Marina Lovrinčević, Luka Zovko   +2 more
doaj   +1 more source

A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality

Asia Marketing Journal, 2018
This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand ...
Sang Mook Kim, Joo Nam Kim, Min Jae Park
doaj   +1 more source

Organizational Citizenship Behaviour, Hospital Corporate Image and Performance [PDF]

Journal of Competitiveness, 2014
This study examines the relationship between organizational citizenship behaviour, hospital corporate image and performance. Questionnaires were distributed to 350 patients and 298 usable questionnaires were returned representing a return rate of 85.7 ...
Obamiro John Kolade, Ogunnaike Olaleke Oluseye, Osibanjo Omotayo A.   +2 more
doaj   +1 more source

LOYALITAS KONSUMEN DITINJAU DARI PERSEPSI TERHADAP CITRA PERUSAHAAN

Jurnal Psikologi Undip, 2012
This research aims to empirically examine the relationship between perception of corporate image and consumer loyalty. The hypothesis accompanying this research was a positive relationship between perception of corporate image and customer loyalty ...
Retno Putri Sayekti, George Hardjanta, Anna Dian Savitri   +2 more
doaj   +1 more source

Mempertahankan Citra Perusahaan Dengan Meningkatkan Marketing Public Relations Dan Service Quality

At-Tadbir: Jurnal Ilmiah Manajemen, 2021
This research aimed to analyze the effect of marketing public relations and service quality on corporate image of PT. Delta Abadi Sentosa in Banjarmasin. This research employed explanatory research type.
Norbaiti Norbaiti, Rizky Nastiti
doaj   +1 more source

A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry [PDF]

PSU Research Review, 2022
Purpose – This paper aims to understand the impact of service quality on corporate image and customer satisfaction. Furthermore, this study also examined the influence of corporate image and customer satisfaction on revisit intention and word of mouth ...
Kim Leng Khoo
doaj   +1 more source