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An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility. [PDF]
Sci RepAhmad S, Zhang Q, Ahmad Z, Ullah A.
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The impact of financing conditions on global deep decarbonization
Waidelich P +5 more
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Corporate Reputation Review, 1998
In this article, we describe key features and assess the strengths and weaknesses of six methods that can be used to measure corporate images. We explore those features in two empirical settings, and show that closed methods produce comparable, albeit relatively limited, results.
van Riel, Cees +2 more
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In this article, we describe key features and assess the strengths and weaknesses of six methods that can be used to measure corporate images. We explore those features in two empirical settings, and show that closed methods produce comparable, albeit relatively limited, results.
van Riel, Cees +2 more
openaire +4 more sources
Corporate identity and corporate image revisited ‐ A semiotic perspective
European Journal of Marketing, 2001Asserts that the marketing discipline has been quite instrumental in securing and maintaining both practical and theoretical attention to the issues of identity and image in contemporary organisations. Discusses and critiques much of the discourse of corporate identity and image management.
Christensen, Lars Thøger +1 more
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Managing Corporate Image and Corporate Reputation
Long Range Planning, 1998Abstract The concepts of corporate reputation and corporate identity represent a relatively new and supplemental lens through which top management can address the strategic issues facing their firm. To help guide the thinking of senior executives in managing their organization’s reputation and image, the authors present a pragmatic operational model.
Edmund R. Gray, John M.T. Balmer
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Corporate Style versus Corporate Image
Journal of Marketing Research, 1966➤ The corporate image is usually derived from a study of the collective impressions of a population; the corporate style, from observation of the behavior of the firm. This article describes a factor analytic study of selected business data by which some attributes believed to constitute the style are identified.
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Systems Practice, 1993
Public trust and confidence in corporations generally have decreased significantly in the last few decades. For some corporations it has decreased drastically. As a result, many of them are making a significant effort to improve their public images.
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Public trust and confidence in corporations generally have decreased significantly in the last few decades. For some corporations it has decreased drastically. As a result, many of them are making a significant effort to improve their public images.
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European Journal of Marketing, 1977
Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world.
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Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world.
openaire +1 more source