Corporate image can be defined as the picture that the organization visualizes in the minds of various audiences. The corporate image must be realistic and convincing since it is the duty of the organization to create and maintain trust of the internal ...
Tuğba Güngör +2 more
doaj +1 more source
Pengaruh Citra Merek Terhadap Minat Beli (Survei Pada Mahasiswa Universitas Brawijaya Yang Menggunakan Pasta Gigi Pepsodent) [PDF]
This study aimed to examine: the influence of Brand Image that consists of Corporate Image, Consumer Image and Product Image jointly onPurchase Intentio the influence of Brand Image that consists of Corporate Image, Consumer Image, and Product Image ...
Ambarwati, M. (Miki)
core
Universities’ enrollment challenge: The role of corporate image in higher education
This paper focuses on gathering information regarding the importance of the university image for students and its influence on student satisfaction, loyalty and enrollment intentions.
Nejla Manov +2 more
doaj
CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra Vassileva
core
Pengaruh Corporate Social Responsibility Terhadap Corporate Image Dan Perilaku Word of Mouth [PDF]
Business paradigm is changing. CEO was only oriented to the shareholder. Today, CEO must be oriented to the stakeholders too. Business people are having a good deal by doing the social responsibility or known as Corporate Social Responsibility (CSR). CSR
Ningrum, L. S. (Lily) +1 more
core
Influence of the Corporate Image of Nursing Homes on the Loyalty of Residents' Family Members. [PDF]
Nadales Rodríguez D +2 more
europepmc +1 more source
PENGARUH BRAND AWARENESS DAN CORPORATE IMAGE TERHADAP COSTUMER PURCHASE INTENTION AIR MINERAL AQUA DI KOTA BANDA ACEH [PDF]
Tujuan penelitian adalah untuk mengetahui menganalisis Pengaruh brand awareness dan corporate image secara simultan terhadap costumer purchase intention air mineral Aqua, Pengaruh brand awareness berpengaruh terhadap costumer purchase intention air ...
Hikmatiar
core
ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM
: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop.
Sri Vandayuli Riorini +1 more
doaj
Determinants of Unverified News Sharing on Social Media and Its Effects on Corporate Image. [PDF]
Zhang Z +3 more
europepmc +1 more source
Strategi Pencitraan Perusahaan Agribisnis melalui Media Virtual [PDF]
This study is about the effectiveness of agribusiness corporate brand image strategy which doing by PT. Plantera on virtual media and related factors.
Purnaningsih, N. (Ninuk) +1 more
core +2 more sources

