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The influence of the pharmaceutical industry and the pharmacy sector on Aboriginal and Torres Strait Islander health: a yarning study. [PDF]

open access: yesHealth Promot Int
Walker Yorta Yorta T   +8 more
europepmc   +1 more source

Corporate citizenship: Challenging the corporate centricity in corporate marketing [PDF]

open access: yesJournal of Business Research, 2021
Abstract This study explores how corporate citizenship challenges the notion of corporate centricity underpinning the corporate marketing discipline. Theoretically, the argument is developed with reference to the concept of corporate citizenship and cultural branding theories.
Andersen, Sophie Esmann   +1 more
exaly   +2 more sources
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Corporate communication and corporate marketing

Corporate Communications: An International Journal, 2012
PurposeThe purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing.Design//methodology/approachThe modus operandi of the article is to map these two territories and, by this means, afford assistance to scholars and practitioners within the communications
Laura Illia, John M.T. Balmer
openaire   +2 more sources

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