Results 211 to 220 of about 16,546 (263)
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Corporate marketing in the stock market
European Journal of Marketing, 2011PurposeThe purpose of this paper is to contribute to the corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Design/methodology/approachA set of hypotheses was developed, based on theory, and survey data were obtained from 440 individuals in order ...
Aspara, Jaakko, Tikkanen, Henrikki
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Corporate social responsibility: a corporate marketing perspective
European Journal of Marketing, 2011PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational ...
Diogo Hildebrand +2 more
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Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, 1998This paper places corporate identity studies in a historical context with the writer arguing that there have been four distinct phases in the area's evolution. Currently, there is increasing international and interdisciplinary contact between scholars engaged in identity research. Recent developments have led the writer to postulate that the literature
John M T Balmer
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European Journal of Marketing, 2006
PurposeThe aims of the paper are to examine the nascent area of corporate marketing.Design/methodology/approachThe paper draws on some of the key literature relating to the history of marketing thought.FindingsThe study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be ...
John M.T. Balmer, Stephen A. Greyser
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PurposeThe aims of the paper are to examine the nascent area of corporate marketing.Design/methodology/approachThe paper draws on some of the key literature relating to the history of marketing thought.FindingsThe study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be ...
John M.T. Balmer, Stephen A. Greyser
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The Origins of the Market for Corporate Control
SSRN Electronic Journal, 2013This paper, which was prepared for a University of Illinois College of Law symposium honoring Prof. Larry Ribstein, examines the origins of the market for corporate control in the United States. The standard historical narrative is that the market for corporate control took on its modern form in the mid-1950s with the emergence of the cash tender offer.
Armour, J, Cheffins, B
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2020
Abstract Corporations are among the most important of the institutions that shape lives across the globe. They often have a “taken for granted” character, both in everyday discourse and in economic or management theory, where they are often described as an inevitable outcome of the natural working of markets.
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Abstract Corporations are among the most important of the institutions that shape lives across the globe. They often have a “taken for granted” character, both in everyday discourse and in economic or management theory, where they are often described as an inevitable outcome of the natural working of markets.
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Employees and the market for corporate control
Journal of Corporate Finance, 2012Abstract We find that firms that treat their employees better are less likely to be acquired. The shareholders of employee-friendly targets also receive lower premiums and smaller share of the surplus created by the deal. We also show that bidders tend to improve their employee policy following the acquisition of R&D-intensive targets.
Antonio J. Macias, Christo A. Pirinsky
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Corporate branding: the marketing perspective
2003This chapter discusses the importance of corporate branding within the marketing field, and provides an overview of research on corporate brand associations (people’s perceptions of corporate brands) and the influence that these associations may have on consumer behaviour.
van Riel, Cees, Berens, Guido
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Corporate Relocation and Housing Market Spillover
SSRN Electronic Journal, 2020Using a comprehensive database of corporate relocation events in the United States from 1994 to 2017, we investigate the impact of headquarters relocation on the local economy by examining its spillover effects on the housing market. We find that headquarters relocation into a district at zip code level leads to 10% higher housing price growth.
Maggie Rong Hu +2 more
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The Coming of the Corporation and the Marketing of Psychiatry
Psychiatric Services, 1985After briefly reviewing the current dynamic status of corporate for-profit multihospital chains, the author traces their historical antecedents from early 20th century advances in medical care and medical education to the present economic and political environment that is so conducive to their growth.
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