Results 211 to 220 of about 15,924 (260)
Some of the next articles are maybe not open access.
European Journal of Marketing, 2006
PurposeThe aims of the paper are to examine the nascent area of corporate marketing.Design/methodology/approachThe paper draws on some of the key literature relating to the history of marketing thought.FindingsThe study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be ...
John M T Balmer, Stephen A Greyser
exaly +2 more sources
PurposeThe aims of the paper are to examine the nascent area of corporate marketing.Design/methodology/approachThe paper draws on some of the key literature relating to the history of marketing thought.FindingsThe study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be ...
John M T Balmer, Stephen A Greyser
exaly +2 more sources
Corporate social responsibility: a corporate marketing perspective
European Journal of Marketing, 2011PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational ...
Sankar Sen, C B Bhattacharya
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Corporate marketing myopia and the inexorable rise of a corporate marketing logic
European Journal of Marketing, 2011PurposeThis article outlines the nature of corporate marketing myopia and details the salient characteristics of a corporate marketing logic. The notion of identity‐based views of the firm is held to be highly meaningful to the comprehension of corporate marketing. In addition, the paper aims to broaden the understanding of the antecedents of corporate
John M T Balmer
exaly +2 more sources
Corporate Identity and the Advent of Corporate Marketing
Journal of Marketing Management, 1998This paper places corporate identity studies in a historical context with the writer arguing that there have been four distinct phases in the area's evolution. Currently, there is increasing international and interdisciplinary contact between scholars engaged in identity research. Recent developments have led the writer to postulate that the literature
John M T Balmer
exaly +2 more sources
Corporate communication and corporate marketing
Corporate Communications: An International Journal, 2012PurposeThe purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing.Design//methodology/approachThe modus operandi of the article is to map these two territories and, by this means, afford assistance to scholars and practitioners within the communications
Laura Illia, John M.T. Balmer
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Corporate marketing in the stock market
European Journal of Marketing, 2011PurposeThe purpose of this paper is to contribute to the corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Design/methodology/approachA set of hypotheses was developed, based on theory, and survey data were obtained from 440 individuals in order ...
Aspara, Jaakko, Tikkanen, Henrikki
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The Origins of the Market for Corporate Control
SSRN Electronic Journal, 2013This paper, which was prepared for a University of Illinois College of Law symposium honoring Prof. Larry Ribstein, examines the origins of the market for corporate control in the United States. The standard historical narrative is that the market for corporate control took on its modern form in the mid-1950s with the emergence of the cash tender offer.
Armour, J, Cheffins, B
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Employees and the market for corporate control
Journal of Corporate Finance, 2012Abstract We find that firms that treat their employees better are less likely to be acquired. The shareholders of employee-friendly targets also receive lower premiums and smaller share of the surplus created by the deal. We also show that bidders tend to improve their employee policy following the acquisition of R&D-intensive targets.
Antonio J. Macias, Christo A. Pirinsky
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2020
Corporations are among the most important of the institutions that shape lives across the globe. They often have a “taken for granted” character, both in everyday discourse and in economic or management theory, where they are often described as an inevitable outcome of the natural working of markets.
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Corporations are among the most important of the institutions that shape lives across the globe. They often have a “taken for granted” character, both in everyday discourse and in economic or management theory, where they are often described as an inevitable outcome of the natural working of markets.
openaire +1 more source
Corporate branding: the marketing perspective
2003This chapter discusses the importance of corporate branding within the marketing field, and provides an overview of research on corporate brand associations (people’s perceptions of corporate brands) and the influence that these associations may have on consumer behaviour.
van Riel, Cees, Berens, Guido
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