Results 231 to 240 of about 16,546 (263)

Marketing and Corporate Strategy

1992
The issues to be addressed in Chapter 3 include: 1 The development of the marketing function. 2 The fundamentals of corporate vs marketing strategy and the context in which they evolve. 3 The identification of limited strategic alternatives and basic strategic options.
openaire   +1 more source

CORPORATE BOND MARKET

The Journal of Finance, 1961
openaire   +1 more source

Regulation of the market for corporate control

2017
Marc Moore, Martin Petrin
openaire   +1 more source

Marketing drug information to corporations

American Journal of Health-System Pharmacy, 1982
B J, Kimelblatt, J M, Kucich, H M, Silverman, G I, Simon   +3 more
openaire   +2 more sources

Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains

Journal of Business Research, 2021
Urša Golob, Klement Podnar
exaly  

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

European Journal of Marketing, 2006
John M T Balmer, Stephen A Greyser
exaly  

Market for Corporate Control and CSR

2021
openaire   +1 more source

Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Journal of Business Ethics, 2011
John M T Balmer
exaly  

Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship

European Journal of Marketing, 2017
John M T Balmer
exaly  

Green marketing' functions in building corporate image in the retail setting

Journal of Business Research, 2013
Eun Young Kim, Eunju Ko
exaly