Results 241 to 250 of about 15,924 (260)

Identity studies: multiple perspectives and implications for corporate‐level marketing

European Journal of Marketing, 2007
Hong-Wei He, John M T Balmer
exaly  

Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

European Journal of Marketing, 2001
Isabelle Maignan, O C Ferrell
exaly  

Corporate heritage, corporate heritage marketing, and total corporate heritage communications

Corporate Communications, 2013
John M T Balmer
exaly  

Market for Corporate Control and CSR

2021
openaire   +1 more source

Investing in People: Internal Marketing and Corporate Culture

Journal of Marketing Management, 1998
Sara Carter
exaly  

The influence of green marketing functions in building corporate image

International Journal of Contemporary Hospitality Management, 2016
Rambalak Yadav, Govind Swaroop Pathak
exaly  

The role of corporate social marketing

Journal of Social Marketing, 2017
Michael Jay Polonsky
exaly  

THE OUTLOOK FOR THE CORPORATE BOND MARKET

The Journal of Finance, 1962
openaire   +1 more source

Corporate Social Marketing

2023
openaire   +1 more source

European Journal of Marketing, Special Edition: ‘Corporate Identity and Corporate Marketing’

Corporate Reputation Review, 2001
openaire   +1 more source