Results 241 to 250 of about 15,984 (258)

The role of corporate social marketing

Journal of Social Marketing, 2017
Michael Polonsky
exaly  

Green marketing' functions in building corporate image in the retail setting

Journal of Business Research, 2013
Eun Young Kim, Eunju Ko
exaly  

THE OUTLOOK FOR THE CORPORATE BOND MARKET

The Journal of Finance, 1962
openaire   +1 more source

Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

European Journal of Marketing, 2001
Isabelle Maignan, O C Ferrell
exaly  

The influence of green marketing functions in building corporate image

International Journal of Contemporary Hospitality Management, 2016
Govind Swaroop Pathak, Rambalak Yadav
exaly  

The role of other customer effect in corporate marketing

European Journal of Marketing, 2011
Elif Karaosmanoglu
exaly  

European Journal of Marketing, Special Edition: ‘Corporate Identity and Corporate Marketing’

Corporate Reputation Review, 2001
openaire   +1 more source

Corporate Social Marketing

2023
openaire   +1 more source

The Impact of Corporate Marketing on a Company's Brand Extensions

Corporate Reputation Review, 1998
exaly  

Corporate Societal Marketing

2001
Minette E. Drumwright, Patrick E. Murphy
openaire   +1 more source