Results 241 to 250 of about 16,546 (263)

CORPORATE MARKETING

2015
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Identity studies: multiple perspectives and implications for corporate‐level marketing

European Journal of Marketing, 2007
John M T Balmer, Hong-Wei He
exaly  

Corporates and Market

Myoung-Jin Lee, Ji-Young Choi
openaire   +1 more source

Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

European Journal of Marketing, 2001
Isabelle Maignan, O C Ferrell
exaly  

Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?

Corporate Communications, 2013
John M T Balmer
exaly  

THE OUTLOOK FOR THE CORPORATE BOND MARKET

The Journal of Finance, 1962
openaire   +1 more source

Investing in People: Internal Marketing and Corporate Culture

Journal of Marketing Management, 1998
Sara Lindsey Carter
exaly  

The role of corporate social marketing

Journal of Social Marketing, 2017
Michael J. Polonsky
exaly  

Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility

Services Marketing Quarterly, 2018
Pilsik Choi, Carolyn Findley Musgrove
exaly