Results 41 to 50 of about 694,639 (258)

The labor market and corporate structure [PDF]

open access: yesEuropean Economic Review, 2002
We analyze the impact of labor demand and labor market regulations on the corporate structure if firms. We find that higher wages are associated with lower monitoring, irrespective of whether these high wages are caused by labor market regulations, unions or higher labor demands. These comparative static results are in line with the broad trends in the
Newman, Andrew F., Acemoglu, Daron
openaire   +3 more sources

Toward a Theoretical Framework for Digital Twin Readiness Assessment in Logistics: Conceptualization and Model Development

open access: yesEngineering Proceedings
Digital Twins provide comprehensive capabilities to solve critical logistics problems such as visibility, monitoring, optimization, prediction, and simulation.
Lahiru Vimukthi Bandara, László Buics
doaj   +1 more source

Selecting an IMC Career: Influences, Choices and Destinations [PDF]

open access: yes, 2006
Integrated marketing communication incorporates both customer and non-customer stakeholder groups. While the literature commonly refers to this distinction as marketing communication and corporate communication, respectively, and practitioners accept the
Larkin, Ingrid   +2 more
core   +1 more source

Services Branding Strategies: Using Corporate Branding to Market Educational Institutions [PDF]

open access: yes, 2008
Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000).
Heaney, Joo-Gim, Heaney, Michael
core   +1 more source

Internal marketing for engaging employees on the corporate responsibility journey

open access: yesIntangible Capital, 2012
Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
doaj   +3 more sources

Transportation and Logistics Networks in the Baltic States: Keys for Successful Economic Development and Integration Into the E.U.

open access: yesEkonomika, 2004
This paper aims at reviewing the current state of transport infrastructure in the Baltic States, listing - their main developments and challenges. The interest in the Baltic states originates from two distinct perspectives: their importance as a new ...
Karen M. Spens   +2 more
doaj  

Industry 4.0 for sustainable reverse waste collection: A systematic literature review

open access: yesJournal of Transport and Supply Chain Management
Background: Despite ongoing efforts to improve resource recovery, waste continues to end up in landfills. Companies are increasingly pressured to address sustainability, particularly under the extended producer responsibility (EPR) frameworks. Objectives:
Marah Almelhem   +3 more
doaj   +1 more source

Strategic analysis of corporate marketing in culture management [PDF]

open access: yesStrategic Management, 2019
Postmodernism dictates the boundaries of culture that once perceived and imposes new insights. Adding a symbolic meaning to brands expands the understanding of cultural brands. The purpose of this paper is to analyse and discuss the strategic positioning
Jukić Dinko
doaj  

THE CONCEPT OF CORPORATE REPUTATION IN MARKETING AND POLISH LAW — THE SEARCH FOR INTERDISCIPLINARY COMMUNICATION

open access: yesEkonomia i Prawo, 2015
The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently ...
Joanna Buchalska   +2 more
doaj   +1 more source

Marketing Strategy in Corporate Context

open access: yesJournal of General Management, 1986
There is a growing body of thought - reflected in a burgeoning literature - which champions the benefits of 'strategic marketing' as a means of corporate salavation. This article seks to put marketing into its correct corporate context - not as the ultimate locus of strategic planning and action, but as a managerical function concerned with the ...
Foxall, Gordon R., Driver, John C.
openaire   +2 more sources

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