Results 41 to 50 of about 694,639 (258)
The labor market and corporate structure [PDF]
We analyze the impact of labor demand and labor market regulations on the corporate structure if firms. We find that higher wages are associated with lower monitoring, irrespective of whether these high wages are caused by labor market regulations, unions or higher labor demands. These comparative static results are in line with the broad trends in the
Newman, Andrew F., Acemoglu, Daron
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Digital Twins provide comprehensive capabilities to solve critical logistics problems such as visibility, monitoring, optimization, prediction, and simulation.
Lahiru Vimukthi Bandara, László Buics
doaj +1 more source
Selecting an IMC Career: Influences, Choices and Destinations [PDF]
Integrated marketing communication incorporates both customer and non-customer stakeholder groups. While the literature commonly refers to this distinction as marketing communication and corporate communication, respectively, and practitioners accept the
Larkin, Ingrid +2 more
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Services Branding Strategies: Using Corporate Branding to Market Educational Institutions [PDF]
Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000).
Heaney, Joo-Gim, Heaney, Michael
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Internal marketing for engaging employees on the corporate responsibility journey
Purpose: The purpose of this paper is to explore whether internal marketing could be a powerful tool for engaging employees on the corporate responsibility journey.Design/methodology/approach: In the absence of empirical work linking internal marketing ...
Isabel Sanchez-Hernandez, David Grayson
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This paper aims at reviewing the current state of transport infrastructure in the Baltic States, listing - their main developments and challenges. The interest in the Baltic states originates from two distinct perspectives: their importance as a new ...
Karen M. Spens +2 more
doaj
Industry 4.0 for sustainable reverse waste collection: A systematic literature review
Background: Despite ongoing efforts to improve resource recovery, waste continues to end up in landfills. Companies are increasingly pressured to address sustainability, particularly under the extended producer responsibility (EPR) frameworks. Objectives:
Marah Almelhem +3 more
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Strategic analysis of corporate marketing in culture management [PDF]
Postmodernism dictates the boundaries of culture that once perceived and imposes new insights. Adding a symbolic meaning to brands expands the understanding of cultural brands. The purpose of this paper is to analyse and discuss the strategic positioning
Jukić Dinko
doaj
The paper aims to compare how the concept of corporate reputation is understood in the fields of law and marketing. This comparative investigation determines whether interdisciplinary communication between these two domains, and consequently ...
Joanna Buchalska +2 more
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Marketing Strategy in Corporate Context
There is a growing body of thought - reflected in a burgeoning literature - which champions the benefits of 'strategic marketing' as a means of corporate salavation. This article seks to put marketing into its correct corporate context - not as the ultimate locus of strategic planning and action, but as a managerical function concerned with the ...
Foxall, Gordon R., Driver, John C.
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